BMW files NFT & Metaverse trademark applications


  • The recent trademark filed by BMW suggests the company’s plans to move into the metaverse space.
  • In 2018, the company filed ‘i9’ trademark with the United States Patent and Trademark Office.
  • BMW has previously filed a trademark application for the name ‘Silent Shadow.’

After the Japanese multinational automobile manufacturer, Nissan, it’s BMW that has filed a trademark application. As shared by trademark attorney Mike Kondoudis on Twitter, the German multinational manufacturer of leisure vehicles is eyeing the metaverse.

The trademark application has been filed for BMW’s logo on November 25 with plans to offer- 

  • NFT authenticated files & media
  • Retail stores for virtual clothing and vehicles
  • Virtual clothing, vehicles and footwear
  • Virtual environments and more

Under the international class 009, the company will offer downloadable multimedia files, downloadable digital files, downloadable computer programs, downloadable virtual products, downloadable computer games, virtual reality headsets, virtual reality glasses, computer peripheral devices, virtual reality hardware, mouse pads, computer mice and computer joysticks.

Under the international class 035, the services to be provided are online retail solutions and under the international class 041, entertainment services will be offered. 

Thousands of product engineers, lean manufacturing experts, planners and facility managers of BMW partner in the metaverse for tasks such as planning, designing, engineering as well as optimizing the manufacturing process.

Since the company is known for its world-class vehicle, seeing its metaverse and NFT journey would be interesting for Web3 enthusiasts.