SNEAK PEEK
- Dr. Martens and Dick’s Sporting Goods have filed metaverse-based trademark applications.
- The trademarks aim at offering downloadable virtual goods, retail stores, and more.
- Both companies have been actively engaged in the metaverse previously as well.
Dr. Martens, the popular footwear brand, has recently filed a trademark application for Dr. Martens, i.e., its name, to enter the world of the metaverse. The application was filed with the United States Patent and Trademark Office.
The news was shared by trademark attorney Mike Kondoudis on Twitter.
Doc Martens in the Metaverse?
— Mike Kondoudis (@KondoudisLaw) December 5, 2022
The owners of the famous footwear brand have filed a trademark for:
▶️ DR. MARTENS
claiming plans for:
✅ Retail stores for virtual goods
✅ Virtual clothing, footwear, headwear, shoe care products#Metaverse #Web3 #DrMartens #DocMartens pic.twitter.com/yWDipI6aZl
Under international class 009, the company will provide downloadable virtual goods such as shoe polishing preparations, shoe creams, rucksacks, purses, school bags, socks, stockings, headgear, headbands, sweatbands, etc.
Under the international class 035, online retail store services in the context of virtual goods will be offered and include shoe-clearing preparations, travel cases, insoles for footwear, trunks, travel bags, scarves, tights, gloves, and a lot more.
Dr. Martens partnered with the community-oriented brand TRASHYMUSE in 2021 for the release of a campaign aimed at promoting the AUDRICK and TARIK, two new growing styles.
It won’t be wrong to say that the company is among the brands that have an eye for future innovation, where fashion and lifestyle would be digital and enable everyone to not only connect but also express themselves in the evolving virtual world.
In other news, Dick’s Sporting Goods and Sports Authority filed trademark applications for these store names with plans to offer online retail stores for virtual goods, virtual clothing, footwear, sports gear, and fitness gear.
The owner of DICK’S SPORTING GOODS and SPORTS AUTHORITY has filed trademarks for these store names claiming plans for:
— Mike Kondoudis (@KondoudisLaw) December 5, 2022
▶️ Retail stores for virtual goods
▶️ Virtual clothing, footwear, sports + fitness gear
…and more!#Metaverse #Web3 #DicksSportingGoods #MetaverseNFT pic.twitter.com/7KEJincz6F
Downloadable virtual products and fitness equipment, including augmented and virtual environments, are also on the list of offerings.
Entertainment services such as online, non-downloadable virtual clothing, bags, footwear, sports equipment, and goods will be provided as well.
