SNEAK PEEK
- Haas F1 Team utilizes OpenSea for a Racing NFT Marketplace Cross Promotion.
- The F1 team is adopting Web3 tech to expand their reach and brand awareness.
- OpenSea logo to appear on the Haas F1 Team VF-22 series cars.
American-owned team in the FIA Formula 1 World Championship, Haas F1 Team taps OpenSea, the biggest marketplace, for a Racing NFT Marketplace Cross Promotion. Partnerships with sports brands are working quite well for most crypto firms. The Haas F1 team’s new NFT expansion is one such big example. There are plenty of other such examples in recent months.
All aboard as #HaasF1 and @OpenSea begin an exciting collaboration 🤝⛵
For more about the deal, see here! ⤵️https://t.co/FgWRF7cxUI
— Haas F1 Team (@HaasF1Team) November 3, 2022
Haas F1 team made an announcement today about a new partnership with OpenSea, which is the largest NFT marketplace in terms of its trading volume.
This interesting deal between the F1 team and OpenSea will lead to a line of branded NFTs and cross-promotion during these mega-racing events. The OpenSea logo will be made visible on the Haas F1 Team VF-22 series cars, as per the sources there.
Haas F1 team is quite frankly adopting Web3 tech to not only expand their reach but also leverage brand awareness. In April, FTX and F1 team Mercedes-AMG Petronas had also announced a collection of racing NFT collectibles during the Miami Grand Prix and the 2022 racing season.
In June 2021, Tezos announced a partnership with F1 team Mclaren Racing, after partnering with Red Bull Racing.
We’ve seen plenty of such great examples: a partnership between huge sports brands and top crypto agencies – all eager to roll out NFTs in the crypto marketplaces like OpenSea and the like.
