Huobi refreshes brand, plans expansion during crypto industry challenges


  • Huobi aspires to welcome users from more nations to drive the blockchain industry.
  • Huobi is prepared to welcome the forthcoming wave of crypto via its revived platform.
  • Formerly known as Huobi Global, the exchange omitted ‘Global’ from its name to simplify things.

Crypto firms, centralized exchanges specifically, are facing a harsh time dealing with the consequences arising from FTX collapse. The downfall of the exchange has not only been a negative experience for the industry but has also created doubts regarding exchanges. 

Amid the market disturbance, Huobi strives to welcome users from more regions and nations. Huobi, previously known as Huobi Global, is a world-leading virtual assets exchange. A rejuvenation state has been started by the exchange to keep going in the middle of the difficult market conditions as well as prepare for the upcoming bull market. 

Hype regarding Huobi started when Justin Sun, founder of Tron, joined the exchange in October as an advisor and acquired tens of millions of HT, the native token of Huobi. 

HT will seek increased utility as Huobi is looking forward to giving priority to it in its new listings as a trading pair. The listings will be associated with projects supposed to be groundbreaking with notable potential in the market. Users will have opportunities to make investments in early-stage projects alongside assuring safety to keep scams at bay.

Apart from digital asset listings, Huobi has also planned more physical ventures owing to it expanding its footprint on a global level. 

Huobi’s other plans include creating a presence in the Caribbean region, as it has got limelight ever in crypto ever since Sun became Grenada’s diplomat in 2021. Moreover, there are plans to increase investments in Europe, Southeast Asia and various other regions. Furthermore, Huobi will outgrow its ecosystem by discovering both acquisitions and strategic mergers. 

Coming to technical aspects, Huobi has plans to incorporate resources and technology that are provided by public chains- TRON and HECO as well as the BTCC cross-chain bridge to establish its very own public chain ecosystem.

Appropriate regard to regulatory compliance and ensuring customers’ safety are must to make these plans possible. The exchange holds financial licenses in various regions and countries and serves 50 million plus users in 160 countries.