Indian e-commerce giant Flipkart launches metaverse shopping experience


  • Flipkart brings “gamified, interactive, and immersive” web3.0 experiences to users.
  • Flipverse will feature Puma, Noise, Nivea, VIP, Ajmal Perfumes, Himalaya, and more.
  • The web3 services are still in the testing phase.

The Indian e-commerce platform, Flipkart, is providing “gamified, interactive, and immersive” experiences for customers on Flipverse, which launches on Monday on Flipkart’s Android app. Customers will be able to collect Supercoins, the company’s loyalty points, as well as digital collectibles from partner brands, as they make purchases. Many casual games are available on Flipverse.

At a conference on Monday, Flipkart stated that “a wide range of companies” were collaborating to establish experience theatres on Flipverse, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya. The goal, according to the business, is to introduce the concept of Flipverse to millions of consumers and pave the way for the future of retail. The company’s management admitted that the web3 services are still in the testing phase, but they expressed confidence in their ability to take off and eventually play a significant role in Flipkart’s future.

We believe that e-commerce is one of the most compelling use cases, even if we have only just begun to scratch the surface of what is possible in the metaverse. Top brands and Flipkart’s e-commerce know-how combined in a virtual setting have the potential to completely transform online shopping as we now know it. We were the first Indian startup to introduce web 2.0-based commerce 15 years ago. And I believe that we are the first business to introduce web 3.0 commerce today “a Flipkart executive who attended the meeting remarked.

I’m happy that this activation is happening on Polygon since Flipverse will be a colourful, tangible embodiment of the metaverse “Co-founder of Polygon Sandeep Nailwal made a remark. As it actively courtesies major businesses, Polygon’s most recent success is the expanded cooperation with Flipkart. In recent months, the Ethereum scaling platform has worked with a number of companies, including Stripe, Meta, and Starbucks.