- Sustainable Women’s wear Katla collaborates with Hendrikka Waage to launch an NFT Collection to promote ocean Regeneration.
- The collection is known as ‘Wonderful Beings’ and showcases women’s artwork with a single ear.
- The proceedings from the sale of the collection will be diverted to seaweed cultivation in Iceland.
The latest update is the Brand Katla, a sustainable and made-to-order womenswear team that has teamed up with the Icelandic artist Hendrikka Waage for a new NFT collection called ‘Wonderful Beings’ for ocean regeneration.
The unique identity of this collection is that the collection contains 10,000 unique artworks of Women with a Single Ear. The entire collection personifies and symbolizes strong women and ‘Climate Warriors’. Moreover, about 15% of the proceeds from NFTs (including the sales from the initial drops and ongoing royalties) will be targeted towards seaweed cultivation in Iceland.
The launch is supported by 100 frame athletes, entrepreneurs and creatives who are a part of the founding members’ group, including Rebecca Minkoff, Alexandra Wilkis Wilson (Glamsquad Founder), Julia Duyjmovits (Olympic Snowboarding Gold Medalist), and many more.
Talking about the launch, Katla CEO and Founder Aslaug Magnusdottir expresses her gratitude and is excited to explore the potential to use NFTs to raise funds for a positive environmental impact. The founding members are powerhouse individuals of diverse expertise and are motivated to fight and promote ocean regeneration, one of the critical drivers to fight climate change.
Katla collaborated with a startup IVY.cash, for the launch, and the collection can be bought on the Katla Website. The NFTs are minted on Polygon, an energy-efficient Blockchain.