- SportsIcon is set to establish an MMA metaverse based on Professional Fighters League, its fighters and their fans.
- The partnership will push PFL further into the Web3 space.
- Rapper turned investor Nas, ex NBA star Andrew Bogut, YouTube Founder Chad Hurley, Elefund, Dapper Labs CEO Roham Gharegozlou, Dapper Labs, WndrCo and several others support SportsIcon.
PFL, Professional Fighters League, has announced a collaboration with collectors and athletes NFT platform, SportsIcon, for the creation of PFL MMA metaverse and to enable the league to let fans engage in various new ways.
SportsIcon will establish an MMA metaverse not just around the PFL but its top-notch fighters for the fanbase. The partnership is an expansion of the world’s number second MMA league into Web3 owing to its earlier collaboration with Mercury, an NFT solutions platform, regarding a PFL NFT market.
Alexi Yovanoff, SportsIcon Co-Founder and COO, said that SportsIcon is a popular Web3 innovator that is determined towards sports. They aim to bring fans closer to their favorite sports no matter it is through NFTs, sports metaverse or by backing future icons. Collaboration with PFL is joyful, as PFL is an amazing organization with a forward-thinking approach that prepares the future of MMA for brands, fans and fighters. SportsIcon is excited to move forward and take the best of Web3 to PFL.
Known as the second biggest MMA worldwide, PFL, has live event coverage in a total of 160 nations on popular distribution mediums such as RMC Sport, Sky Sports, ESPN and ESPN+ Channel 4, Eurosport, DirecTV and more to reach 600 million plus MMA fans worldwide.
PFL features a roster of first-class and 25% of its fighters are ranked in the world’s top-25, including Movlid Khaybulaev and 2021 PFL champions Ray Cooper III. It is the very first and only MMA league that has an ultimate sports-season concept wherein best fighters of the world compete in Playoffs, Regular Season and Championship.
Four competitors in every division who will win the most points in the Regular Season will move to the win-or-go-home Playoffs as well as the PFL World Championship. Each winner will take home a prize of $1 million.
Jon Tuck, PFL CRO, shared his excitement regarding the partnership between PFL and SportsIcon with a goal of creating PFL’s advanced MMA Metaverse experience for fans all across the globe.
Adding on he said:
The PFL’s new Metaverse platform will drive increased fan engagement as well as provides league sponsors with organic activation opportunities within this new and interactive space.