- A platform based on Tezos will be gifting the first-ever official Manchester United digital collectibles to fans.
- The announcement represents the next significant step in developing compelling new fan experiences through Web3 technology.
- The supporters will be allowed to join the new virtual world of the Club via the official Discord account of Manchester United.
In a recent revelation, it has come to notice that a platform based on Tezos is going to gift the first-ever official Manchester United digital collectible to fans as the Club announces the launch of a new Web3 community. The community is designed in a way to promote education, reward fans, and unite the global fan base of Manchester United through digital and real-world experiences.
Tezos, one of the most advanced blockchains, is leading this exciting initiative. It should be noted that ahead of the NFTs release, easy-to-follow tutorials featuring the Club’s Men’s and Women’s teams are going to be shared on Club channels.
Well, this goes without addressing that following Tezos’ selection as the official blockchain of Manchester United, the announcement can be considered the next big step in facilitating the development of new fan experiences via Web3 technology. In addition to this, it has been revealed that the fans who claim the gifted digital collectible from the Tezos platform will be owners of a coveted piece of United history.
Adding further to the key takeaways, the supporters will be able to join the new virtual world of the Club via the official Discord account of Manchester United. The members of this global community will revealingly be able to engage with the Club players and thousands of like-minded fans.
The Club is on a mission to assist fans in navigating the exciting new Web3 space, and the fans who claim a digital collectible from the Tezos platform will be able to unlock access to communities on Discord. Moreover, they will be allowed to submit creative ideas for digital collectibles to come the future.
Phil Lynch, the CEO of Digital Products and Experiences at Manchester United, revealed that the fans would have the additional option to collect this new type of digital memorabilia. Lynch said that they are going to join fans on their venture into this new world, with the Club providing education and guidance along the way.
The Chief Commercial Officer at Tezos Foundation, Mason Edwards, also poured some light on the same and addressed that football means a lot to people and Manchester United’s fans are the titans in the sport. The creation of digital collectibles will be cherished by the Club and its followers for years to come, and this certainly marks a significant step for the Club into Web3.