SNEAK PEEK
- According to Shari Fabiani, (Senior Vice President of Brand )Timex is playing with the idea of time and fusing analogue technology with a digital environment within one of the most well-known multiplayer online games, Fortnite.
- The most popular watch company in the US turns time into a game and becomes the first watch company to have its own island in Fortnite Creative.
- Players will be prepared to “Race Against TimeX” in Fortnite®, one of the most well-known video games in the world, thanks to the engaging experience Timex has introduced.
Fortnite is one of the most well-known video games in the world, players will be ready to “Race Against Timex is no. one selling watch brand*, and debuts a novel and engaging experience. The challenge involves players competing in numerous races against the clock in a virtual environment where watches are prevalent and represent empowerment by giving players special abilities and increased speed.
Introducing Race Against TimeX, created in Fortnite®. Compete in multiple races against time in a watch-infused virtual world.
— Timex (@timex) November 10, 2022
Think you can take on time itself and make it out alive? Join the action with Island Code 1359-6287-8998.#Timex #RaceAgainstTimeX pic.twitter.com/7l3NGx8tsJ
Timex made its entrance into the metaverse with the help of some ground-breaking collaborations, such as an official pre-show countdown partnership with Wave’s live, virtual, and interactive Justin Bieber concert and AmazeVR’s Megan Thee Stallion VR Concert Tour, “Enter The Hottieverse,” where virtual Timex watches were added to each user’s avatar’s wrists using unique VR hand-tracking capabilities. Timex is currently at the forefront of the metaverse with “Race Against TimeX,” which offers its most engaging virtual experience to date.
The partnership will be supported by a fully integrated campaign that connects the virtual and physical worlds through activities including in-game giveaways and partnerships with YouTube star Ali-A, Sushi Bae, SypherPK, Parker Locke, and Landon Barker, a Gen Z style icon and Fortnite enthusiast.
We’re experimenting with the idea of time and fusing analogue technology with a digital world in Fortnite, one of the most well-known multiplayer online games in the world. Timex has previously dabbled in the metaverse, and right now we’re going all in on gaming, with more virtual, immersive experiences and an imminent foray into Web 3.
Race Against Timex has six mini-games that individually test players’ reaction times. These obstacles include rising water, shutting walls and floors, dodging sequencer waves, and navigating a dangerous route in the dark. In order to complete all six mini-games as quickly as possible, players can purchase power-ups, with fanciful timepieces transferring extraordinary powers to the players’ wrists and granting them increased speed and other skills.
