SNEAK PEEK
- Warner Music Group and DressX collaborate to offer digital merchandise.
- DressX would provide technologies that would allow the use of digitally digitized clothing.
- The collaboration will allow WMG artists to release music-based NFTs.
Warner Music Group is teaming up with digital fashion platform DressX to develop virtual apparel for artists’ fans to flaunt in the metaverse.
Merchandise such as virtual concert T-shirts and hoodies will be accessible in 3D and virtual reality as a part of the agreement and will be shared on social media sites. Partnering artists have yet to be announced, although WMG represents Madonna, Cardi B, and Coldplay. WMG will also fund DressX as part of the collaboration. The size of the financing has not been revealed; DressX earlier raised $3.3 million.
DressX co-founders Daria Shapovalova and Natalia Modenova stated that the company would deliver technology that allows the usability of digitized clothing using augmented reality and blockchain.
The creative process will differ based on the artists, and there are no restrictions on what the collaboration product may look like. According to the developers of DressX, initial interaction with some abilities suggests a willingness to participate in the creative process at all levels, from concept formulation and design through project implementation and advertising.
Not only this, but Warner Music Group has also launched a mega-relationship with LGND and Polygon. The collaboration seeks to develop a Web3 platform, LGND Music, to introduce melodic non-fungible tokens.
WMG musicians will be able to release their music in the form of NFTs, which listeners will be able to purchase. LGND Music will launch in January with music in the style of NFTs. Lovers may buy and enjoy music as well as other digital items.
The identities of the musicians who will debut the NFTs have not been revealed by LGND or WMG. LGND will not force customers to link a cryptocurrency wallet before assessing the site. Furthermore, the assets of users will be safeguarded.
Currently, LGND is not looking forward to enforcing self-custody on its consumers since crypto wallets and self-custody are regarded as unimportant or complicated for mass-market companies, of which LGND is one.
