Celebrity Cruises into Digital Frontier with Personal NFT


  • Celebrity Cruises launches NFT Collection designed by Renowned Brazilian Visual Artist Rubem Robierb.
  • Each NFT has an invitation for two to naming ceremony for New Ship, Celebrity Beyond.
  • The NFTs will be available for purchase via the OpenSea platform.

Celebrity Cruises, with its first foray into NFT, is riding the way of the future of art. Partnering with Rubem Robierb, it has launched the Peacemakers Sunset NFT collection, complementing Robierb’s powerful Peacemakers sculpture featured on its brand new ship, Celebrity Beyond.

The announcement was made public by Celebrity Cruises through a Twitter post:

Celebrity Cruise briefed the same on their blog post too.

Rubem Robierb also announced his collaboration on Twitter.

Each NFT has two money-can’t-buy invitations to the ship’s exclusive naming ceremony and sailing in Fort Lauderdale scheduled for November 4–6. An edition of five motion art pieces is featured the new NFT collection. The NFTs will be made available for purchase on June 1 though the OpenSea platform.

A variation of these NFTs titled “Peacemakers, Blue Sky” can be found on board Celebrity Beyond, making it the very first NFT at Sea. 

Celebrity Cruises Chief Marketing Officer Michael Scheiner, said:

Innovation is a pillar of the Celebrity Cruises experience and a distinguishing characteristic of our ships, so it’s only fitting to bring this heritage into the new digital revolution of NFTs and the metaverse. The scale and scope of what’s possible in this space, and the way we can connect our guests with new immersive and accessible experiences, is really endless. It’s exciting to take this first step with the talents and artistry of Rubem.

The non-fungible tokens can be resold as well as exchanged any number of times. On July 1 at 5p.m. ET, owners of Peacemakers Sunset NFT will join the ship’s naming ceremony, including domestic roundtrip airfare for two, to the Celebrity Beyond naming ceremony and sailing, November 4-6, 2022.  

Other than Robierb’s “Peacemakers” design on board Celebrity Beyond, Celebrity Cruises also features his thought-provoking “Dream Machine” on Celebrity Edge and “Empower Flower” on Celebrity Apex.

Fans of Robierb’s art can enjoy the incorporation of Peacemakers into the live production show Arte. They can also buy limited-edition Peacemakers jewelry collection.