- Getty Images announced partnership with Candy Digital to create a diverse portfolio of NFTs.
- Primary & secondary market transactions & purchases will be supported via credit card or crypto payments.
- Getty Images joins the list of big mainstream names to target NFT for growth & increased clientele.
Getty Images and Candy Digital have announced a multi-year partnership agreement, according to which, the former will be the exclusive developer and marketplace for latter’s NFTs.
Getty Images shared the news through a Twitter post:
Getty Images is thrilled to announce a new exclusive partnership with @CandyDigital, making them the exclusive developer and marketplace for Getty Images NFTs. For more details, visit https://t.co/8neIXQKHi5 pic.twitter.com/hbsH1ngaNM
— Getty Images (@GettyImages) May 17, 2022
Getty Images and Candy Digital will create a diverse portfolio of NFT products and collections that will be derived from Getty Images’ broad library consisting of 465 plus million pages with about 135 million analog images from Getty Images’ photographic archive. General public has never seen many of these analog archival photographs, which are way too rare.
With their collaboration, Getty Images and Candy Digital will display these amazing works along with contemporary images in various digital formats.
Craig Peters, CEO, Getty Images, said:
With the very best content at our core, innovation is woven into the fabric of Getty Images and this partnership speaks to our mission to connect people with our high quality, exclusive visual content. We are proud to work with Candy Digital to expand our offering to the fast-growing global audience of NFT collectors, representing significant opportunities for the company and our global photographer community.
Scott Lawin, CEO of Candy Digital, said:
The introduction of photography represented a seismic shift in how we were able to document, store, and share our history. We’re thrilled to be working with Getty Images to develop NFT products that creatively bring these iconic and rare photographs from the last two centuries to life for people to experience and collect in a new digital format. This partnership represents an exciting step forward in Candy’s evolution as we expand and diversify beyond sports and establish Candy as a leader in the worlds of digital entertainment, culture, and art.