TAG Heuer Welcomes Crypto Payment for Online Orders


  • TAG Heuer announced the introduction of online cryptocurrency payments in the US.
  • TAG Heuer has partnered with BitPay to accept crypto payments.
  • US customers can make online purchases of up to $10,000 per.

Swiss luxury watchmaker TAG Heuer, on its United States website, has announced accepting cryptocurrency payments for online purchases.

TAG Heuer took to its official Twitter handle to make the announcement.

As per a press statement on May 19, the plush brand noted that the recent crypto payment option is in collaboration with BitPay. Furthermore, it will include 12 digital currencies that will include Ethereum, five dollar-pegged stablecoins, bitcoin and Dogecoin.

As a part of the pilot project, there won’t be any minimum amount to spend; however, the maximum amount has been capped at $10,000 per transaction for U.S. customers.

The brand said that crypto payments will mark the beginning of its journey into Web3 and incorporation of blockchain technology and NFTs.

Frédéric Arnault, CEO of TAG Heuer, said:

As a luxury brand we had to ensure that our entrance into Web3 would meet our standards of excellence and thanks to our nimble teams in-house and with the support of BitPay we are able to dive into this new financial world in the best way possible.

Prior to TAG Heur, various other popular watchmakers have stepped in the crypto space. One such company is Breitling, which began issuing NFTs with physical watch sales. Then there is Jacob & Co, another brand that has accepted cryptocurrency payments with open arms.

The move has made TAG Heuer join the list of other luxury fashion brands that have incorporated blockchain in their operations. French fashion magazine L’OFFICIEL announced plans to launch some of its collections in the metaverse, as reported by Finbold. Having said that, the magazine will introduce a virtual gaming land which will be identified as The Sandbox under a project dubbed Fashion Skin.

Last but not least, Prada in partnership with Adidas has also released its NFT, which is a crowd-sourced digital artwork collectible made in a Beeple-style collage.

A day before, Today NFT News reported that owner of Bloodsport owner has filed trademark to expand the brand into cryptocurrency.