Azarus Partners with Stream to Revolutionize Digital Content Engagement


  • Azarus and Stream team up to enhance digital content engagement.
  • The partnership will provide new interactive experiences for streamers and viewers.
  • Azarus’s technology and Stream’s platform will transform the streaming landscape.

Playable streams specialist Azarus has announced a strategic partnership with Stream, an innovative open platform that enhances live, interactive experiences. This collaboration aims to transform content engagement, bringing rich interactive experiences and meaningful connections between digital content creators and consumers.

Azarus, known for inventing the “interactive overlay” for streams, holds a patent for this technology. The company has built a successful business model by delivering playable ads, sharing value with viewers and creators, and distributing over $2 million in rewards. Azarus has been active on major Twitch streams, participating in events from game releases like Assassin’s Creed to Esports competitions like the Capcom Pro Tour and shows like the Streamer Awards, reaching up to 500,000 concurrent players. Azarus operates natively on Twitch as a partner.

Stream’s product will broaden the use cases beyond playable ads on Twitch, connecting streaming networks and providing an open foundation for interactive streams. The company is working to onboard hundreds of streamers from Esports teams and creator communities to activate a vast network of audiences with its overlay extension across streaming networks. This partnership will unlock new ways for streamers to be rewarded for engaging with the platform and provide more significant opportunities for community interaction.

Alex Casassovici, CEO & Founder of Azarus, expressed excitement about the partnership. He stated, “We’re excited to see Stream 100x the potential of what Azarus kickstarted. By fulfilling the vision of an open, permissionless, and distributed way to build interactive stream content, Stream will provide greater opportunities for creators to engage their audience and for viewers to hang out and interact with like-minded fans. We look forward to working with them to enhance digital content and help millions more discover the power of web3 streaming.”

Alan Lau, Chief Business Officer of Animoca Brands, also shared his enthusiasm, stating, “We are thrilled to welcome Azarus into the Stream ecosystem. Azarus brings unparalleled technology, expertise, and a proven business model to our community. Their interactive overlay technology and extensive experience delivering engaging, playable ads have revolutionized how audiences interact with digital content. With Azarus on board, we are confident that Stream will reach new heights, transforming the streaming landscape and creating exciting new opportunities for creators and their audiences.”

Azarus was recently acquired by metaverse gaming leader Animoca Brands, which has taken a majority stake in the company. This acquisition will aid Animoca Brands in introducing live streaming to metaverse worlds, providing new ways for fan engagement to flourish across various digital environments.

The partnership between Azarus and Stream will unite gamers, creators, and fans, uniting the loyal communities formed around streaming platforms.