- The Wish is the fifth cruise launched by Disney.
- The ship boasts an interactive experience, combining the physical and digital worlds.
- Disney Wish will make its first voyage on July 14.
Chief Executive Bob Chapek has introduced Walt Disney Co’s first new cruise ship, the culmination of the first project championed by the company’s board of directors.
Chapek shared that it took more than six years to bring the 144,000-ton Wish to the market. Continuing, he said:
We combine these amazing characters and stories with incredible technology to create brand new experiences.
The cruise business belongs to Disney‘s massive theme parks, experiences, and products unit, which has rebounded from pandemic closures. In the first half of fiscal 2022, the operating income hit $4.2 billion, thereby reversing a $535 million loss a year earlier.
Though Disney has never been vocal about how much of its earnings come from cruises, according to Chapek’s statement of November, the business has generated a double-digit return on investment owing to the premium price Disney charges.
The Wish is the fifth vessel in Disney’s fleet and marks the beginning of the largest expansion in Disney Cruise Line history, according to Josh D’Amaro, Chairman of Disney’s parks division.
To pull back the customers, followed by a long shutdown of 15 months during the pandemic, the new ship has set sail.
D’Amaro believes that Disney’s cruise line will soon enjoy full capacity, thanks to the steady rise in bookings.
In an interview, he said:
When all is said and done, we’ll have seven of them, and all seven of them will be filled out. I have 100% confidence in that.
Among all the luxury facilities, the ship offers an interactive experience that merges the physical and digital worlds. Users can see constellations in the night sky and begin adventures through a Disney Cruise Line app that makes the phone into a virtual spyglass.
The interactive game is a step closer to Chapek’s aim of marking a presence in the metaverse. He believes that virtual experiences connect consumers to Disney characters and stories in between movie releases and park visits.
Disney Wish’s first will be from Port Canaveral in Florida On July 14.