- ESPN and Autograph, a Tom Brady-founded Web3 company, have signed a multi-year arrangement for ESPN’s inaugural NFT. The partnership kicks off with an NFT collection inspired on Man in the Arena.
- Tom Brady Collection, created in partnership with Autograph & Religion of Sports, will be available on April 6 and can be viewed exclusively on Autograph.io.
- The set includes three ESPN zine covers showing Brady’s career, victories, and accomplishments. Brady will also autograph fifty NFTs for the collection.
ESPN and Autograph, a Web3 brand founded by Tom Brady, announced a multi-year agreement for ESPN’s first NFT. The collaboration begins with an NFT collection that is based on Man in the Arena – Tom Brady, the ESPN+ documentary series. The religion of Sports is also involved in the production of the NFT collection.
The “Man in the Arena”: Tom Brady Collection, created in partnership with Autograph & Religion of Sports, will be available April 6 and can be viewed exclusively on Autograph.io as well as for purchase on DraftKings Marketplace. This NFT release coincides as the documentary becomes more widely accessible for fans to view across the entire Disney Bundle (ESPN+, Hulu, and Disney+) for a limited period.
“This unique collection centered on Tom’s ‘Man in the Arena’ docuseries marks the beginning of our collaboration with ESPN,” stated Dillon Rosenblatt, Co-Founder, and CEO of Autograph. “As ESPN’s first NFT partner, the possibilities across technology and sports are limitless, and we couldn’t be more enthusiastic about bringing this content to the rest of the globe in a big way.”
The set includes three ESPN zine covers showing Brady’s career, victories, and accomplishments. Brady will also autograph fifty NFTs for the collection. The eleventh episode of the series will air on ESPN+. “Back in the Arena,” a second collection, will also be released.
“ESPN is excited to provide our first NFTs to our fans at the crossroads of sports, technology, and content,” said Kevin Lopes, ESPN’s Vice President of Sports Business Development and Innovation. “Our collaboration with ESPN Edge has to lead us to where we are now.” We are always looking for new and inventive ways to engage fans, and we are thrilled to be working with Autograph to develop this collection.
Brady and other important personalities are featured in Gotham Chopra’s series “Man in the Arena” analyzing the landmarks of his NFL career and studying the psychological and emotional landscape that each triumph and defeat involved.