Etihad Airways Unveils Second NFT Collection to Elevate its Digital Presence


  • Etihad Airways launches second NFT collection to boost digital presence and engagement.
  • NFT holders enjoy special access to lounges, priority check-in, and bonus miles.
  • Etihad introduces “Horizon Club” staking-for-miles program to cater to NFT enthusiasts.

Etihad Airways, the renowned UAE-based airline, has taken a bold step into the world of Web3 by launching its second collection of non-fungible tokens (NFTs). The move is aimed at bolstering the company’s profile in the rapidly evolving digital landscape.

The recent NFT drop, named “Mission: Impossible Livery,” saw the release of 300 digital collectibles, each granting special privileges to their fortunate owners. The highlight of the event was the unveiling of an Etihad Airways Boeing 787 Dreamliner adorned with a striking “Mission: Impossible” livery at the Abu Dhabi International Airport’s Midfield Terminal.

The excitement reached new heights with the presence of Hollywood star Tom Cruise, who attended the reveal to promote Etihad’s sponsorship of “Mission: Impossible — Dead Reckoning.”

NFT holders now enjoy exclusive access to the Abu Dhabi International lounge, priority check-in, and a remarkable 25% bonus on Etihad Guest Miles for a generous period of two months.

The icing on the cake is a personalized Etihad membership card, which can be used on both the website and mobile app, along with a tempting 10% extra mile and a coveted promotion from Silver to Gold Tier for six months.

To cater to the growing interest in NFTs, Etihad is introducing the “Horizon Club,” a groundbreaking staking-for-miles program, in collaboration with Web3 firm Arcube. This partnership offers NFT holders the opportunity to earn Etihad Guest miles, which can later be redeemed for complimentary flights, upgrades, and an array of other perks.

Building on the success of their first NFT collection, “EY-ZERO1,” which featured intricately detailed 3D airplanes showcasing various Etihad Airways’ Boeing 787 Dreamliner liveries, this latest endeavor is set to solidify the airline’s presence in the digital realm.

On August 1, at precisely 3 p.m. UTC, the Etihad NFT collection will be made available to the general public through a dedicated website, with each NFT priced at $350. This move comes as a testament to the airline’s commitment to embracing the potential of blockchain technology and engaging with its audience in new and innovative ways.

The Etihad Airways NFT initiative is poised to make a significant impact, enhancing customer engagement, loyalty, and community involvement. The airline’s strategic alliance with Arcube underscores their dedication to remaining at the forefront of technology, ensuring a promising future in the rapidly evolving Web3 landscape.

With such forward-thinking initiatives, Etihad Airways has undoubtedly set a new standard in the aviation industry, presenting an exciting blend of innovation and luxury for its esteemed passengers.