- Lotus Cars will join Ripple as a blockchain partner for its first NFT collection.
- The automotive company hopes to create a community for Lotus customers, NFT collectors, and crypto enthusiasts.
- Developed in-house by Lotus Design, the NFTs will pay tribute to the pioneering Lotus spirit.
The Lotus NFTs will allow creators and collectors to come together and experience Lotus Cars in a new way.
Lotus Cars made the announcement through a Twitter post:
We are launching NFTs!— Lotus Cars (@lotuscars) June 16, 2022
We have partnered with industry expert NFT PRO and Ripple to create an exclusive community of automotive enthusiasts, collectors and crypto-fans.
Click the link below for more info:https://t.co/JhTt5C3NzM pic.twitter.com/PWHeBNakgZ
NFTs are the upcoming innovative project from Lotus Advanced Performance; the business division launched earlier this year. It is dedicated to delivering thrilling bespoke vehicles and top-notch customer experiences. The impending Lotus NFT collection will be created in-house by Lotus Design, and each NFT will be designed to acknowledge the company’s pioneering spirit.
Simon Lane, Director, Lotus Advanced Performance, said that Lotus has always focused on cutting-edge innovation, and its move to enter the Web3 space with a customer-oriented NFT program proves that. Partnering with NFT Pro means Lotus will deliver unique content for a new digital community of its fans.
NFT PRO shared the update about its partner, Lotus Cars, through a tweet:
The reason behind choosing NFT PRO is to enable a seamless entry for Lotus into the Web3 world.
Christian Ferri, the CEO, of NFT PRO, added:
It’s a privilege to partner with such an iconic British automotive brand and to help the Lotus Advanced Performance team connect with a new generation of fans. This announcement is only the beginning of this collaboration.
Apart from allowing creators and collectors to experience Lotus Cars in a new and exciting environment, the upcoming NFTs launch on the XRPL will also offer perks to its holders. The NFTs will debut on the XRPL at an unspecified later date.