Lufthansa Group Takes Flight with NFT-Based Loyalty Program, Uptrip


  • The aviation industry is embracing blockchain technology, with Lufthansa Group leading the charge.
  • Uptrip, developed by the Lufthansa Innovation Group, operates on the Polygon blockchain.
  • The program offers unique NFT trading cards as rewards, themed around travel destinations, aircraft, and holidays.

The aviation industry is soaring to new heights with the integration of blockchain technology. Lufthansa Group, the conglomerate behind renowned airlines like Lufthansa, Austrian Airlines, and Swiss International Air Lines, has unveiled its innovative loyalty program called Uptrip. What sets this initiative apart is its foundation on non-fungible tokens (NFTs), a booming sector in the crypto world.

Uptrip is an initiative by the Lufthansa Innovation Group and operates on the Polygon blockchain. During its pilot phase, the program attracted over 20,000 participants who collectively amassed more than 200,000 digital trading cards. These aren’t just any cards; they are unique NFTs that passengers can collect as they travel with any of the airlines under the Lufthansa Group umbrella.

The program aims to redefine the way airlines reward their loyal customers. Passengers can earn digital trading cards themed around specific locations, the types of aircraft in the airline’s fleet, and even special holidays.

Once travelers collect a complete set of these themed cards, they unlock a range of exclusive benefits. These include complimentary in-flight Wi-Fi and access to premium airport lounges. But that’s not all; the program also offers redeemable airline miles and other enticing advantages.

Uptrip is not stopping at just rewarding its customers. The program has plans to introduce a trading feature, allowing users to swap cards with others to complete their collections. This adds a social element to the experience, making it more interactive and engaging.

While Ethereum and Solana have been leading the NFT market, Polygon is catching up, especially in terms of the number of buyers. Lufthansa’s adoption of Polygon for its Uptrip program could potentially give the network a significant boost.

Lufthansa’s Miles and More loyalty program already boasts a staggering 36 million members. With the introduction of Uptrip, the airline is not just adopting a trending technology but also setting a precedent for other companies in the aviation sector.