- Mastercard’s latest venture blends NFT technology with soccer trivia, offering fans an interactive experience.
- Through a collaboration with MoonPay, the initiative promises enticing rewards for Champions League aficionados.
- Participants can collect exclusive NFT passes and climb the leaderboard for a chance to win tickets to the final match at Wembley Stadium.
Mastercard has unveiled an innovative approach to engage soccer fans during the 2023/2024 UEFA Champions League season. In a strategic move blending NFT technology with sports trivia, Mastercard’s latest offering promises an interactive and rewarding experience for football enthusiasts.
Scheduled to commence on February 13, just ahead of Tuesday night UEFA Champions League fixtures, the initiative invites Mastercard customers to partake in a soccer trivia game hosted on the “Pass to Priceless” platform. Leveraging the power of NFTs minted on the Polygon network, participants can collect exclusive branded NFT passes, marking their entry into the captivating realm of the game.
Through a collaboration with MoonPay, a prominent player in the realm of crypto payments, Mastercard has orchestrated an immersive experience where fans can showcase their knowledge of Champions League history and statistics. Each round of the trivia contest presents an opportunity for participants to climb the ranks on a season-long leaderboard, with tantalizing rewards awaiting the victors.
As players vie for supremacy in the trivia domain, the stakes escalate, culminating in an enticing grand prize. The top performer at the culmination of the semi-finals on April 30 will clinch coveted tickets to the prestigious Champions League Final, slated to unfold at Wembley Stadium in London on June 1.
Expressing enthusiasm for the endeavor, Beatrice Cornacchia, Mastercard’s executive vice president of marketing and communications in Europe, underscores the brand’s commitment to tapping into the fervor of football aficionados. With over three decades of partnership with the UEFA Champions League, Mastercard seeks to harness the passion and expertise of fans through its innovative Web3 platform.
Open to Mastercard cardholders across multiple countries including the United States, United Kingdom, France, Spain, and Brazil, the trivia competition promises widespread engagement throughout the tournament duration.
In a landscape marked by dynamic shifts towards digital innovation and fan engagement, Mastercard’s foray into the realm of NFT-powered trivia represents a compelling convergence of technology and sports fandom. With MoonPay’s expertise amplifying the experiential quotient, the initiative is poised to resonate with football enthusiasts worldwide, offering a unique avenue to celebrate the essence of the beautiful game.