PussyDAO to sell physical underwear via Solana NFTs


  • PussyDAO, a brand new Web3 startup, aims to sell Solana-inspired NFTs.
  • Users can redeem the NFTs for physical underwear as well as various other goods.
  • Izzy Howell, former head of growth at Cypher, is the brain behind the move.

Shaking up the world of retail and apparel, PussyDAO intends to utilize Solana-based non-fungible tokens in the form of redemption coupons to buy stuff such as streetwear and underwear. 

Izzy Howell, founder and CEO, who was previously the head of growth at Cypher, a Solana derivatives protocol, said that she got the idea when she was interacting with former DeFi colleagues. 

She shared that her team members repeatedly said that liquidity is the only thing that matters. It was during that time when her mind striked about creating panties that mentioned ‘highly liquid’ on the crotch.”

She discussed the idea with others and received immense support from the industry, which is the reason she left Cypher and began focusing on her new venture. PussyDAO will provide NFTs one can redeem anytime they want in exchange for physical underwear; however, her goals are much bigger. 

Howell shared that to scale the coming era of apparel, software drops, CPG goods and experiences, they are using Web3. She further said that the brand is girly, strong and gritty.

According to Howell, redemption NFTs for goods and streetwear are great because reselling digital tokens is way easier as compared to physically shipping stuff to consumers. Also, swapping tokens is easy, affordable and creates less damage to the environment than shipping packages.

The reason behind selling on Solana is that Howell has been raised by its ecosystem. However, her vision is a multi-chain future. Also, she has plans of utilizing various other blockchain platforms to mark the debut of the products.  

Howell has called the brand uniquely Web3 and that it is the only social commentary supported by the investor. It’s not just a firm but a living as well as a breathing art movement. The products have been designed to invite conversations that are meaningful and are based on identity, gender and financial landscape.