Animoca Brand purchases WePlay Media


  • Animoca Brands officially announced the completion of their buyout of WePlay Media Holdings LLC.
  • WePlay Media seeks to bring AAA-quality digital products and media centered on MotoGP.
  • Animoca develops and markets goods and merchandise built on well-known intangible assets.

Animoca Brands, a business that advances electronic ownership rights for gaming and the accessible virtual world, recently reported that it has completed the purchase of WePlay Media Holdings LLC, the sole shareholder of XXL Racing LLC, an official licensee of MotoGPTM, and WePlay Media LLC, the developer of the widely popular MotoGPTM Championship Quest, the formal MotoGPTM smartphone racing game.

WePlay Media, established by 20-year computer game veteran Mark DeSimone and chief operating officer Graeme Warring, intends to deliver AAA-quality digital apps and media centered on MotoGP to the marketplace. 

WePlay Media has developed a way of tracking customer engagement, advertising exposures, and engagements in mobile gaming that is similar to the methods utilized by the International Race Teams Association (IRTA) in network television. This allows the company to create the annual MotoGPTM Sponsor Engagement Report, which documents billions of brand-related activities with MotoGPTM racers, groups, and advertisers.

Animoca Brands, a Deloitte Technology Quick winner and a company on the Financial Times list of Strong Growth Firms Asia-Pacific 2021, is a virtual media, blockchain, and gaming company seeking to enhance virtual ownership rights and contribute to the development of the public virtual world.

Animoca creates and releases a diverse range of products, such as the REVV coin and the SAND coin; authentic video games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes; and items based on well-known intellectual properties such as Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGPTM, and Formula E. 

It has over 380 holdings in its portfolio, which include Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.