Artist Valfré signs with WME talent agency for Instagram’s NFT campaign

SNEAK PEEK

  • Valfré was chosen to take part in Instagram’s NFT-marketplace experimental program, which enables creators to display, produce, and market digital collectibles.
  • Powerhouse Hollywood talent agency WME has added modern artist Ilse Valfré to its roster as a further demonstration of its confidence in web3’s future potential.
  • Bright Moments, Non-fungible Heroes, and Boss Beauties are just a few of the web3 artists and collections represented by WME

NFTs are nothing new to Valfré, who grew up in the border community of Playas De Tijuana, which is close to the Mexican-American border and is located beneath San Diego. In April, she released Valfrélandia, a 600-piece collection of hand-drawn character types.

Additionally, Valfré runs a sizable business that sells garments, home goods, and stationary that showcase her artwork.

The 897,000-follower-strong Instagram user Valfré was recently chosen to take part in the social media company’s trial program, which enables creators to display, produce, and market non-fungible tokens on the network. She frequently incorporates “eccentric female characters” into her compositions, who are rendered with a mix of vintage and modern sensibility.

Bright Moments, Non-fungible Heroes, and Boss Beauties are just a few of the web3 artists and collections that WME represents. Additionally, it recently hired Mack Flavelle, the cofounder of Dapper Labs and CryptoKitties.

The social media juggernaut’s initiative comes at the same time that Twitter and Reddit are working to make NFTs more widely available to users. The experimental initiative launches with a small group of American creators, including Valfré, and will initially use the Polygon blockchain. Instagram also declared that fees on NFT sales will be waived until 2024