Cadbury Gems is Now at The NFT Space


  • With their new promotion, Cadbury Gems has entered the Non-Fungible Token (NFT) collection market.
  • Children’s artwork from across the country will be converted into non-fungible currencies using the blockchain technology GuardianLink.
  • The goal of this program is to assist kids in going back to school while also making sure they have access to the resources and assistance they need.
Cadbury Gems has joined the Non-Fungible Token (NFT) collection market with their recent campaign. The effort is known as the Junior NFT campaign. Blockchain cooperation with a benevolent objective has been picked by the chocolate company.

Using the blockchain technology GuardianLink, non-fungible coins will be created from children’s artwork from around the nation.

This partnership is the first time that Cadbury Gems has worked with non-fungible tokens. Due to a collaboration between Cadbury and Save The Children, the proceeds from the sale of the Non-Fungible Tokens will go to underprivileged children.

This program’s objective is to help children return to school while also ensuring that they have access to necessary resources and support.

Non-Fungible Tokens will be available for purchase by all buyers using fiat currency. Parents will be allowed to upload their kids’ artwork straight to the microsite starting in the middle of July.

The artwork will subsequently be available to view in an online gallery for parents who have been encouraged to post their kids’ creations to the microsite. Buyers will have access to a digital collectibles gallery that will be created by Cadbury Gems online.

In addition to igniting kids’ passions, Cadbury Gems launched this program to help nurture disadvantaged kids by giving them access to education and emotional care. 

Yasmin Riaz, Director of Resource Mobilization for Save the Children, India said that given that Save the Children’s programs place a high priority on both education and psychosocial support, Mondelez’s heartwarming campaign has significant value for them. The activity also promotes children’s mental health and involvement, and it motivates them to work to protect the rights of children from underprivileged communities.

These NFTs will be made available on the GuardianLink platform, where customers can place multiple bids and buy the NFTs.