CEO, Tim Cook stated that AR will take over VR and metaverse


  • Tim Cook predicted that soon Augmented reality (AR) will take over VR and the metaverse in the future.
  • Moreover, he said Apple has no plans yet to launch the metaverse publicly.
  • Evan Spiegel, Founder of Snapchat says Metaverse is hypothetical.

In a recent interview, Tim Cook, the CEO of Apple Inc., predicted that augmented reality (AR) would overtake virtual reality (VR) and the metaverse as the most important technologies in the future. 

It’s not unexpected that Apple hasn’t yet made any plans for the metaverse public. The term “metaverse” is often used to refer to virtual reality (VR) platforms where users may communicate, work, shop, and play games utilizing immersive technologies like a virtual reality headset. Many of the biggest names in technology are striving to create the gear and software required for people to spend a lot of time — and money — in the metaverse, even though these virtual worlds already exist, in some form.

The idea of the metaverse is very important to Mark Zuckerberg and Meta. Disney and Microsoft have each released plans for the metaverse. 

However, other experts contend that the hoopla surrounding the metaverse is at least partially due to a lack of public understanding. Former Google CEO Eric Schmidt noted that “there’s not an agreement on what the metaverse is” in June, summarising the overall perplexity surrounding the idea. 

Evan Spiegel, the CEO of Snap, described the concept of the metaverse as “ambiguous and hypothetical.” He has instead promoted his company’s plans for augmented reality (AR), which combines virtual objects and pictures with the actual world. 

Cook is a strong supporter of augmented reality, and according to Bloomberg, Apple is working on an AR/VR headset that might be released in 2023. According to Cook, augmented reality “will go much, much further” than its current uses in the future.

“I think AR is a profound technology that will affect everything,” Cook said. “Imagine suddenly being able to teach with AR and demonstrate things that way. Or medically, and so on. As I said, we are really going to look back and think about how we once lived without AR.”