Facebook tests NFT support on selected creator profiles

Following the debut of NFT on Instagram in May, Meta has now launched digital collectibles support on Facebook with select creators. According to a spokesperson for Meta, the company has started a slow rollout to allow a select group of creators in the United States to post-digital collectibles on Facebook.

As a result, these creators can show off NFTs on their profiles under a new tab. Just like Instagram, the art will have a digital collectibles label.

Screenshots of the digital collectibles support have been shared by Navdeep Singh, a Product Manager at Meta. As per the screenshots, NFTs can be posted on the timeline, and details about that digital collectible can be viewed upon clicking on them.

We’re launching NFTs on Facebook! Excited to share what I’ve been working on with the world. pic.twitter.com/TaV66zRanV

— Navdeep Singh (@navdeep_ua) June 29, 2022

NFTs minted on Ethereum and Polygon were supported at launch on Instagram, with Solana and Flow support in the works. Though Meta did not confirm if the same blockchains are supported on Facebook, that’s likely the case.

Mark Zuckerberg has said that Meta will begin working on AR NFTs, or 3D NFTs, that you can bring to Instagram Stories using Spark AR, the company’s software AR platform. Last week, Meta expanded its NFT test on Instagram to enable more creators worldwide to display their NFTs on Instagram, something which was only available to select creators in the United States.

Posting or sharing a digital collectible won’t cost any fees. Also, digital collectible posts can’t be turned into ads for now.

Meta says that it is familiar with the fact that NFTs raise valuable sustainability questions, which is why it is helping to reduce the emissions impact that might be associated with digital collectibles by purchasing renewable energy.