SNEAK PEEK
- Yahoo has unveiled plans to hold virtual concerts and exhibitions on the popular metaverse platform Decentraland.
- The move comes after Facebook owner Meta announced its plans for a series of metaverse events in Hong Kong.
- Yahoo is also planning to release a limited amount of non-fungible tokens.
Yahoo has announced a series of metaverse and NFT-based activities in Hong Kong. The internet media company has shared hosting virtual events and concerts for the residents in the Decentraland metaverse. The move came shortly after Facebook-owned Meta launched similar plans.
Lorraine Cheung, the head of the audience at Yahoo Hong Kong, stated that Yahoo believes metaverse is an attractive alternative for the people of Hong Kong. They are interested in participating in social activities, owing to the pandemic restrictions, which has kept them away from engaging in real-life gathering and meetings.
In a statement, he said:
Yahoo Hong Kong has always been providing a wide range of online services relevant to people’s daily lives, including using the latest technology to improve and enhance the user experience. We hope to use the metaverse to connect people regardless of time and physical location.
Yahoo is looking forward to launching an NFT exhibition, The Abyss of Kwun Tong. The exhibition will have local artists virtually recreate the historic neighborhood of Kwun Tong, which has suffered a lot owing to redevelopment. The move results from various tech companies like Meta and South Korea’s Samsung Electronics choosing Hong Kong as a testing ground to pursue various metaverse-related activities.
According to the Creative Producer Leung Ching-Hsuan, the NFT exhibition intends to restore humanity through technology.
Yahoo has shared a strategy to work alongside local businesses and organizations like schools, art galleries, and cafes to create first-hand metaverse experiences for residents.
According to Roger Li, Senior Director of Ad Creative at Yahoo Creative Studios in the Asia-Pacific region, around 86% of Gen Z – prefer their digital experiences and interactions to be seamless with the real world. Over 80% of Hong Kong residents are interested or already engaging in immersive experiences.
