AXA Hong Kong joins The Sandbox to be the only insurer in the metaverse


  • The Sandbox is partnering with AXA Hong Kong to establish the latter as the first Hong Kong-based insurer in The Sandbox metaverse.
  • AXA has owned a 3×3 LAND to offer an advanced interactive space for customers.
  • AXA Hong Kong has joined over 400 partners who have already stepped in The Sandbox.

Hong Kong has a very powerful and evolving role in The Sandbox. Already, the Mega City cultural hub has a number of artists, companies and entertainers. Now AXA is another great addition.

The firm will offer fresh digital experiences to customers and co-produce the upcoming time of insurance in the metaverse.

Chief Technology Officer, AXA Hong Kong and Macau, Gary Ho, shared his excitement about the partnership that will take forward their digital presence upon establishment in the metaverse. The partnership strongly indicates AXA’s interest in building the insurance of the future by bringing 3D experiences around healthcare, sustainability, wellness and more. 

Digital Transformation & Strategy Director, AXA Asia, JH Tang, said that they feel proud for being the pioneer in the insurance industry. AXA Hong Kong aims to link the world through possible inventive digital experiences. The metaverse brings infinite opportunities to discover the undiscovered. Through the collaboration, they strive to revolutionize both the healthcare and wellness experiences for customers as well as for wider markets through advancement and technological development.

COO and Co-Founder of The Sandbox, Sebastien Borget, shared that AXA being the only insurance firm in Hong Kong to enter The Sandbox marks one more step towards an open metaverse like a new digital economy that is a ground for brands, industries and cultures to engage with creators & players and benefit each other. 

The move has not only placed AXA in the metaverse but made it join over 400 major partners who are already a part of the metaverse. Some of these names include Adidas, Tony Hawk, Steve Aoki, Warner Music Group, The Walking Dead, The Smurfs, Snoop Dogg, Deadmau5 and CryptoKitties. Each of them shares the same vision as The Sandbox to empower players in making their personal experiences through reputed and original worlds and characters.