Meta To Test NFTs on Instagram Stories Using Spark AR


  • NFTs on Instagram stories will allow creators to showcase their NFTs.
  • Designated place on Instagram that allows creators to get discovered and paid-for content.
  • Meta to join other tech companies to create a metaverse standards body.

Meta has announced that it will begin NFTs testing on Instagram stories through Spark AR, its AR platform.

CEO Mark Zuckerberg said:

We’re expanding our test so more creators around the world can display their NFTs on Instagram.

Furthermore, the company stated that creators and collectors could share their digital collectibles on Facebook and Instagram once the feature rolled out on Facebook with selected US creators.

Zuckerberg also disclosed that Facebook would support NFTs in the coming time.

In a statement, he said:

We’ll bring this feature to Facebook soon, too — starting with a small group of US creators — so people can cross-post on Instagram and Facebook. We’ll also test NFTs in Instagram Stories with SparkAR soon.

Zuckerberg also shared that Meta is testing a designated place on Instagram where creators can get discovered and paid-for content. Through the creator marketplace, brands can share new partnership opportunities.

Upon finding a suitable creator, the brand sends a project mentioning the details that will include information about deliverables and payment. Also, there will be a partnership messaging folder within Instagram DMs to enable creators and brands to filter through their offers and projects.

Last month, Meta released digital collectibles, calling them brand new ways for creators and consumers to share NFTs on Instagram.

Meta had announced joining other tech companies to create a metaverse standards body. The group aims to create the next version of the web as well as develop a shared ethos for Web3 and the Metaverse.

Zuckerberg had initially talked about the integration of NFTs on Instagram in March. Later, he shared that the Meta team is working on integrating digital collectibles for its metaverse and Reality Labs plan along with the company’s family of apps.

Meta will keep paid online events, badges, fan subscriptions, badges, and independent news products free for creators until 2024.