GameOn and LALIGA Team Up for Web3 Fantasy Sports in U.S


  • GameOn and LALIGA partner to revolutionize fan engagement through Web3 gaming.
  • The collaboration includes fantasy games, NFTs, and exclusive rewards for fans.
  • LALIGA’s vast global presence will help promote the immersive gaming experience.

GameOn has joined forces with the renowned Spanish football league, LALIGA, to embark on an exciting journey into Web3 gaming. This pioneering collaboration, announced by GameOn CEO Matt Bailey, marks a pivotal moment in the company’s evolution, propelling it into a new era of fan engagement.

The partnership, unveiled on a Wednesday press release, outlines GameOn’s ambitious plan to introduce fantasy games that draw inspiration from real-world LALIGA players and matches. To immerse fans in an unparalleled soccer experience that transcends traditional boundaries. Players can anticipate collecting playable avatars, customizing their gear, and participating in various game modes, including Live Fantasy, PvP Battles, and Quests.

The allure doesn’t stop there. Participants can vie for exclusive prizes, including items like signed merchandise, VIP tickets, meet-and-greet opportunities, and even cold, hard cash. The partnership promises to elevate the gaming experience and provide tangible rewards for dedicated enthusiasts.

LALIGA, a global football phenomenon with a staggering community of over 200 million fans and an impressive presence on 17 platforms in 20 different languages, is set to leverage its reach to promote these innovative games. The league will deploy various channels, including in-stadium events, watch parties, social media, apps, the website, and email, to connect with fans and ensure they are part of this immersive experience.

But GameOn’s ambitions don’t end here. CEO Matt Bailey envisions forging more “meaningful relationships” with major leagues in the near future. He expresses confidence that this partnership with LALIGA is just beginning a series of exciting collaborations set to unfold in the coming months.

GameOn, a publicly listed tech company, specializes in crafting non-fungible token (NFT)–based games, predictive gaming, and fantasy products. Their mission revolves around revolutionizing fan engagement by integrating NFT-based game products. With a portfolio that includes partnerships with industry giants like NBCUniversal, Bravo, and the WNBA, GameOn is swiftly becoming a dominant force in sports and entertainment.

In the words of Matt Bailey, “GameOn is focused on major league opportunities that leverage our scalable PLAYN3XT platform and drive highly profitable revenue growth. LALIGA is our execution in action.”

Boris Gartner, CEO of LALIGA North America, emphasizes that the league’s core mission is to connect with fans across diverse platforms and products. GameOn, with its innovative offerings, presents a unique opportunity for fans to engage with their favorite clubs and players like never before.

Intriguingly, LALIGA North America, a partnership between LALIGA and sports media powerhouse Relevent Sports, holds exclusive representation of the football league in the United States, Canada, and Mexico for all commercial and development activities.