SNEAK PEEK
- Ledger partners with Sotheby’s to offer a unique hardware wallet to top-tier digital art buyers.
- The limited-edition Ledger x Sotheby’s Nano X wallet is set to launch in 2024.
- Ledger’s white-glove concierge service will educate patrons on digital art concepts and security.
Ledger, a leading crypto hardware wallet manufacturer, has entered into a distinctive partnership with Sotheby’s, the renowned auction house. This collaboration will offer top-tier digital art buyers at Sotheby’s a limited-edition Ledger x Sotheby’s Nano X hardware wallet. Set to roll out in 2024, this initiative targets both seasoned and newbie art collectors.
We’re proud to partner with @Sothebysverse to keep your digital art safe.
Starting in 2024, @Sothebysverse top auction purchasers will receive a limited edition, co-branded Ledger x @Sothebys Nano.
Our collective goal? Helping you self-custody your digital art collection as… pic.twitter.com/6XmohbWocQ
— Ledger (@Ledger) October 3, 2023
Besides offering a state-of-the-art wallet, Ledger promises a white-glove concierge onboarding experience. This premium service will integrate with Ledger Academy’s resources, offering patrons a deep dive into essential digital art concepts such as self-custody, decentralization, and vital security protocols. Consequently, it’s clear that the primary goal is to equip collectors with knowledge of best practices to protect their treasured digital acquisitions.
While Ledger has previously joined forces with big brands like the Nike-affiliated RTFKT and luxury brand Fendi, this alliance with Sotheby’s is pioneering. However, it’s not just about gifting hardware wallets. Significantly, the duo aims to launch an educational series through Ledger Academy, focusing intensely on security. Additionally, there’s a buzz about Ledger expanding its range to incorporate Ledger Stax in subsequent phases.
Ian Rogers, Ledger’s Chief Experience Officer, emphasized the value of this collaboration. “For digital art enthusiasts, the essence lies in security and self-custody,” Rogers remarked. He highlighted the surge of new collectors and artists in the digital art sphere, emphasizing Ledger’s commitment to supporting every collector across all chains.
Moreover, the backdrop to this announcement is noteworthy. Just last June, a blockchain art piece named “The Goose” clinched a staggering $6.2 million at a Sotheby’s event. Initially acquired by the now-closed crypto hedge fund, Three Arrows Capital, the art piece was later sold to settle the fund’s lingering liabilities. This collaboration between Ledger and Sotheby’s signifies an important juncture in the luxury art and digital asset security realms.
