- Nestle Munch united fans and cricketers in a unique meet-and-greet in the metaverse.
- Fans could meet the avatars of cricket players of SunRisers Hyderabad and Punjab Kings.
- The campaign was conceptualized by Wunderman Thompson.
This T20 season, Nestle Munch created one of a kind Meet & Greet in the metaverse by allowing fans to meet their favorite players in the Munch metaverse. Simply put, Nestle Munch took the cricket fever from the pitch to the virtual world.
Sharing the campaign on social media, Amit Rangra, Vice President and Executive Business Director at J Walter Thompson, said:
Super excited to share our latest work on #metaverse where we at Wunderman Thompson conceptualized and created meet n greet for #cricket fans in the metaverse for Nestle Munch. A hybrid experience that allowed players to be in the metaverse through not just their avatars but also be present through their video feed for live interactions with their fans. Multiple engagements for fans and teams over a period of 7 days.
The virtual meet aimed to build a stronger connection with today’s virtually skilled consumers, allowing them an opportunity to experience an immersive engagement.
Partnering with four leading teams as the ‘Official Crunch Partners,’ limited edition packaging of some players of the franchise was launched. The packs had a special QR code, scanning which the consumer entered into a 3D cricket stadium.
SunRisers Hyderabad and Punjab Kings also shared a glimpse of the experience through their official Instagram.
An interesting fact about clicking pictures with cricketers was that attractive AR filters were available as well. From clicking pictures on the balcony, and living room to anywhere else, fans could enjoy everything in a way as if the players were standing next to them.
Pinball, Runout, and Doodle were the games fans could play. Upon playing the games and collecting the points, fans could redeem them to win exciting prizes like customized digital merchandise, signed physical merchandise, digital posters, and the opportunity to meet and greet their favorite cricketers in the metaverse.
Fans that got to meet the players were invited to the metaverse to interact with players from the franchisees partnered with.