- Kevin Rose has announced signing a deal with United Talent Agency.
- The goal is to provide recognition to Moonbirds on a global level rather than in Web3 only.
- UTA’s signing hints at the agency’s belief in representing established NFT creators as well as brands.
United Talent Agency has signed PROOF, as announced by CEO Kevin Rose in Las Vegas at the Consumer Electronics Show.
Known among the big three Hollywood talent agencies, UTA, will support PROOF in growing its reach via several collaborations.
Rose shared the aim of the move through a tweet.
Today, we’re excited to announce that @proof_xyz has signed with United Talent Agency (@unitedtalent) – working together, we’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience, transforming Moonbirds into a global brand. 🧵… 1/4— KΞVIN R◎SE (,🦉) (@kevinrose) January 6, 2023
He mentioned that they are working on future collaborations that will be admired by everyone.
After meeting quite a few agencies, it was clear that UTA is uniquely positioned to push our brand into new markets. We’re already working on upcoming partnerships we know you’re going to love and couldn't be more excited to kick off 2023 with a bang 4/4— KΞVIN R◎SE (,🦉) (@kevinrose) January 6, 2023
The partnership will help Rose to move towards brand collaborations merchandising, sponsorships, licensing, and more. As a result, more and more opportunities will be created in film, publishing, television and more. UTA is based in California and is indulged in creating its Web3 portfolio under Lesley Silverman, its Web3 head. It has also signed NFT projects like Deadfellaz and CryptoPunks besides partnering with Diana Sinclair, an NFT artist. The agency shared in October about increasing investments in Web3 startups owing to collaboration with Investcorp, an investment company.