Launched on December 9, 2021, and founded by Kevin Rose in collaboration with Ryan Carson and Justin Mezell, PROOF Collective is an exclusive collective featuring 1,000 expert NFT artists and collectors.
The community is graced by popular NFT enthusiasts like Gary Vee, the owner of VeeFriends and Beeple, who created hype after selling his NFT for $69 million. Furthermore, PROOF is the name behind successful projects such as Moonbirds, Grails, Oddities, and Emotes.
Owners of PROOF Collective NFT have direct access to its Discord server, which provides details on community events, mints, upcoming drops, and much more. Furthermore, they are a part of every project the project launches.
The PROOF Collective NFT was born out of the PROOF Podcast with a promise of 3-plus years of membership to private discord.
Though Kevin refrained from making a promise, he clarified his intent of creating a group of collectors who he can utilize to try & experiment with his ideas in the NFT world.
The sales were launched last year in mid-December through a Dutch auction. 5 $ETH was the starting price, which decreased by 0.25 in every 10 minutes; hence, most of the passes were sold at 1 $ETH as the floor price.
Here we go…😮, launch for The PROOF Collective NFT (https://t.co/ZQbTWL9oFX) is 12/11 (Sat) @ 12 PM ET / 5PM UTC. 5E starting price, dutch auction (price decreases) every 10 mins by .25E, with a floor of .5E. 1,000 in total, see you at the auction (more details at the site!) pic.twitter.com/ZtEKwYe0Xj
— KΞVIN R◎SE (,🦉) (@kevinrose) December 10, 2021
Who’s in the PROOF Collective group?
According to the claims of the PROOF Collective website, its members have 150,000 plus NFTs, which includes over 150 CryptoPunks, 800 plus BAYC, around 500 Meebits, 5,000 plus Art Blocks and around 330 SuperRare 1:1 NFTs, and more.
This makes the collective not only one-of-a-kind but extremely valuable and impressive.
The PROOF academy is a series of programs based on featuring expert advice on major learning topics.
There’s a 101 course on Layer 1 vs Layer 2 solutions in the initial lineup. Other topics include useful tax strategies meant for NFT collectors as well as the usage of DeFi to fund the collecting strategy.
Conference & meetups
PROOF has plans to host four private meetups every year. Also, it is looking forward to hosting the World’s Best NFT conference in 2023, which has been dubbed as, PROOF of Conference. Members of the NFT will get free tickets and special access.
We will be hosting an Official PROOF Meetup for our Collective members on September 13! Join us for an intimate gathering with special guests, team members, and the Bay Area Collective Pass community. RSVP here: https://t.co/F8YUrpML1f pic.twitter.com/EK9AxL9HHJ
— PROOF (🥃,🦉) (@proof_xyz) September 1, 2022
PROOF’s first official project was Grails, wherein, 20 pieces were submitted by 20 artists. Owners of NFT got to mint one piece each.
Initially, nobody knew about the artists while minting. The only information known was that among the 20 artists, four belonged to the top 10 selling artists of all time. Some of these popular names include Tyler Hobbs, Larva Labs, Gary Vaynerchuk, Claire Silver, Rachel Ryle, and Mike Shinoda.
1 of 14) Grails may be the most interesting #NFT launch ever done and I don’t say that lightly. For those of you are who are unfamiliar, grails in an upcoming mint orchestrated by @kevinrose, one of the most influential people in NFTs, for the Proof Collective. Let me explain🧵. pic.twitter.com/LO8hZ5NcUl
— ArbVision (@ArbVision) January 20, 2022
The internal meeting
A link to PROOF Collective’s internal meeting regarding its goals as well as a roadmap was shared by Kevin Rose.
In the over 20-minute long video, Rose is talking to his team in alignment with their mission and future roadmap.
Rose praised the fact that they not only celebrate but elevate every artist. However, he made sure to constructively criticize his company on the grounds of not everyone being on the same page with the planned roadmap.
PROOF has the utmost faith in the potential of the metaverse. Keeping this trust as the motivational factor, there’s a zeal to create something that has a purpose.
Kevin took to Twitter to define it as a building or a collection of buildings, wherein, each building has a particular purpose just like a DAO.
Highrise might prove itself as the platform that bridges tribes together to establish a cross-community collaboration in an effortless way.
PROOF Collective acquired Divergence, a development team which is a web3 engineering team led by Arran Schlosberg and Angharad “Harri” Thomas.
Both the experts joined PROOF Collective owing to an “acqui-hire” deal.
Today we’re excited to announce the acquisition of the Divergence team. @divergenceharri and @divergencearran are an incredible engineering team with a proven track record of building on the NFT and Web3 ecosystem.
Here’s a 🧵 …https://t.co/xPrYc1Lweu
— PROOF (🥃,🦉) (@proof_xyz) July 14, 2022
PROOF Collective generated $50M in a funding round led by Andreessen Horowitz. Based on the live stream, Future PROOF, the funds will be utilized to grow the PROOF ecosystem.
Today we announced PROOF has raised a $50 million Series A led by @a16z crypto with participation from @sevensevensix @trueventures @Collab_Currency @FLAMINGODAO @svangel and @garyvee. More info here https://t.co/h3Bq0BjL6B
— PROOF (🥃,🦉) (@proof_xyz) August 30, 2022
The project has also hinted about launching a web3 platform to enable community members to connect, show off their NFTs, and be a part of community decision-making. Owners of Moonbirds and Oddities will be allowed to create collector-curated galleries through the beta version.
Lastly, the team is developing a utility token. Further details about the tokens will be disclosed in 2023.
It is an NFT-gated membership platform that enables members to share investment possibilities and gain access to worthy whitelists.
Kevin Rose founded PROOF Collective in partnership with Ryan Carson and Justin Mezell.
A collection of 1,000 unique membership pass NFTs stored on Ethereum is the PROOF Collective Pass. It was established by Kevin Rose, the host of PROOF Podcast.