- Bitcoin, Ethereum, and Ripple users may now use their holdings to purchase at Off-White, a modern luxury apparel label with locations in Paris, London, and Milan.
- Off-White clients may also pay for their favorite Off-White goods quickly by using other cryptocurrencies such as Binance coin (BNB), tether (USDT), and USD Coin, as well as traditional payment methods like credit cards (USDC).
A statement from the company said, “This is another significant step in the expansion of a brand that is looking to the future, incorporating Web 3.0 technology, and recognizing the wants and ambitions of its ever-evolving client base.” Notably, there has been an increase in Ripple (XRP) payments across various companies in recent months as interest in the young asset class grows around the globe.
Furthermore, Off-White is well aware of the volatile nature of cryptocurrencies, which has the potential to see their value plummet dramatically if not carefully controlled. To reduce this risk, the Italian fashion company said that it had implemented the LUNU POS, a payment terminal capable of finding the best fiat-to-crypto conversion rate at the transaction.
Customer purchases made with cryptocurrencies that are returned will be refunded in the country’s currency from where the item was initially bought. According to the study, the objective of the fashion company has always been to carry on the tradition of its founder’s commitment to young culture and innovation.
As part of its commitment to promoting youth culture, Off-White established a TikTok account to broadcast their Autumn/Winter 2022 fashion show to the younger generation through the social media site, which was later discontinued. The use of cryptocurrencies by Off-White is also directed towards the younger generation, which is passionate about the asset class and sees fashion as an investment opportunity.
Bitcoin and other cryptocurrencies have been rapidly accepted by millennials, who think that cryptocurrency is a technology that better meets their requirements than conventional payment systems. Increased corporate interest in cryptocurrencies has resulted from the tremendous attention paid to the emerging asset class.