Pudgy Penguins Unveil Limited Edition Walmart ‘Influencer Package’ for Cyber Monday


  • Pudgy Penguins, an Ethereum-based NFT giant, is launching an exclusive ‘Influencer Box’ through Walmart on Cyber Monday.
  • Priced at $25 on Walmart.com, this bundle offers significant savings compared to the regular price of individual items.
  • Pudgy Penguins has a strategic partnership with Walmart, distributing their toy line across over 2,000 U.S. stores.

Ethereum-based NFT giant Pudgy Penguins marks a distinctive entry into the retail arena this Cyber Monday with an exclusive offering through Walmart. The unique ‘Influencer Box,’ a blend of physical and digital collectibles, demonstrates the brand’s innovative approach in a fluctuating market. It aimed at mainstream consumers; this box includes a variety of engaging items: a 12-inch plush toy, an action figure, a clip-on plush, an igloo toy, and a certificate for a complimentary NFT on the zkSync Era, redeemable on the Pudgy World gaming platform.

With a promotional price of $25, exclusively available on Walmart.com, this bundle represents significant savings from its regular combined item value. Each 12-inch plush toy, part of this collection, is usually priced between $20 and $25. Pudgy Penguins’ strategic partnership with Walmart has already seen their toy line distributed across over 2,000 stores in the United States, according to Brittany Smith, Walmart U.S. VP. This collaboration underscores a unique fusion of physical and digital play experiences for children.

The Pudgy Penguins collection, initially launched in 2021 amidst the NFT boom, has experienced notable growth and transformation under the leadership of entrepreneur Luca Netz. Acquired for $2.5 million during community unrest, Netz’s stewardship has seen the project’s Instagram following exceed a million, alongside expansion into new product lines. The collection’s impressive value increase highlights this growth trajectory: an all-time high of over $13,000 in ETH, marking a sevenfold rise since Netz’s takeover in April 2022.

Despite the broader market downturn since May 2022, Pudgy Penguins stands out as a resilient and growing NFT project in USD value. Their continuous innovation, as seen with the latest Cyber Monday exclusive, showcases their commitment to staying relevant and accessible in a changing digital landscape. This newest offering aligns with their broader strategy of expanding their brand presence and appeal beyond the traditional NFT space, reaching out to a more varied consumer base.