- Salesforce has released a closed pilot, thus, enabling users to mint and manage NFTs.
- The company is looking at proof-of-stake blockchain technology over proof-of-work to address energy concerns.
- Plans to use smart contracts and branded purchasing technology to tackle security issues are underway.
Despite the crypto market-facing fluctuations, Salesforce is charged up to spread its roots in the NFT space by launching its new platform, NFT Cloud. Presently a closed pilot, the platform will enable brands and businesses to mint and manage non-fungible tokens. Through this move, the firm aims to support businesses in increasing their brand management, as brands lean on NFTs for engagement.
Salesforce Ben announced a Twitter post:
Salesforce Customer 360 Platform will enable users to create, manage and sell NFTs that include sports collectibles, video game items, digital artwork, and profile pictures. Although, this platform can also be used to access things such as real-world events & web communities along with brand loyalty initiatives. Though the NFT cloud is a limited pilot, Salesforce strives to make it widely accessible in October 2022.
Taking to its Twitter account, Salesforce posted:
Top 3 moments at #CNX22 ↓— Salesforce (@salesforce) June 8, 2022
1. NFT Cloud launch
2. A fierce fashion show with our Equality leaders
3. 🆕 @CommerceCloud and @MarketingCloud features
Oh, and tumblers opening the keynote. And #BrandyTheFox‘s IRL debut. And a lot more.
Play the highlights: https://t.co/c4sO9JlMuu pic.twitter.com/sWXAYAtUVz
Salesforce’s NFT Cloud pilot lets brands expand customer experiences to Web3 environments in a sustainable and trusted way, according to the company’s latest press release.
With the release of the NFT cloud, Salesforce addressed two widespread concerns among the crypto community- energy use and security. Addressing opposition by over 400 employees, the organization has assured listening sessions of hearing and answering the concerns.
Understanding the high consumption of energy and carbon footprints, Salesforce has stated not supporting proof-of-work technology and going for the proof-of-stake method instead. Moreover, users will be allowed to track their carbon footprints. Thus, the new NFT cloud platform will act harmoniously to provide a secure environment for its users.
The company also focuses on simple transactions by deploying smart contract technology and branded purchasing technology to avoid fraud.
Last but not least, the company has also promised to include best-in-class brand and consumer protections to identify and prevent the use of the product for fraud, force, or fear.