SEGA Executive Explores the Potential of NFTs in Gaming


  • Sega Co-COO Shuji Utsumi is optimistic about the potential of blockchain gaming and NFTs in the video game industry.
  • Despite earlier reservations, Utsumi now views blockchain aligning with Sega’s mission to embrace innovative technology.
  • A primary challenge is the complexity of integrating crypto wallets, which is essential for managing in-game NFT assets.

Sega Co-COO Shuji Utsumi has expressed a positive outlook on the future of blockchain gaming and the potential role of Non-Fungible Tokens (NFTs) within the video game industry. His recent interview shed light on the ever-evolving landscape of blockchain games and the fresh opportunities they bring to players, starkly contrasting his earlier description of play-to-earn games as “boring.”

Blockchain technology seamlessly aligns with Sega’s mission of embracing cutting-edge tech while creating content that resonates with its fans in Japan and various Asian markets. However, Utsumi candidly acknowledged the hurdles that crypto games face, particularly concerning the integration of crypto wallets. 

These wallets are essential for users to manage their in-game assets, including NFTs. The complexities surrounding the creation and connection of wallets to gaming platforms can be a stumbling block. For Sega, the focus is first on providing players with an engaging gaming experience rather than overwhelming them with the intricacies of crypto wallets. In essence, Sega perceives blockchain gaming as an opportunity to enhance the overall player experience and explore new dimensions of player ownership within the gaming realm.

Utsumi expressed his anticipation for the potential of NFTs, emphasizing their ability to authentically capture the sensation of owning unique in-game assets akin to possessing coveted cards in a trading card game—Sega’s collaboration with Double Jump. Tokyo for the development of Battle of Three Kingdoms exemplifies the gaming industry’s pivot toward blockchain technology and NFTs. This partnership underscores Sega’s dedication to embracing and adapting to new technologies while staying true to the essence of their beloved gaming intellectual property.

As the industry digs deeper into these emerging technologies, obstacles such as crypto wallet integration are addressed to provide players with a seamless and immersive gaming experience. The ever-evolving landscape of blockchain gaming holds immense promise for players and developers as they venture into this exciting frontier.