Sun Life HK to launch NFT Collection 


  • Sun Life Hong Kong has revealed that it would start its first non-fungible token (NFT) project in honour of its 130th anniversary.
  • According to Chris Fung, chief client and marketing officer of Sun Life Hong Kong, a limited-edition NFT collection created in association with a local illustrator named Yobe would be made available.
  • This group of online products, he continued, serves as the business’ portal into the metaverse.

In celebration of its 130th anniversary, Sun Life Hong Kong has announced that it would launch its first non-fungible token (NFT) project. Change into a Happier You, Sun Life Hong Kong’s latest branding initiative, coincides with the action.

Chris Fung chief client and marketing officer of Sun Life Hong Kong said that they will release a limited-edition NFT collection designed in collaboration with a local illustrator named Yobe and based on the “130th anniversary” and “Hong Kong.” The digital artworks’ layout will include numerous facets of daily life that highlight regional culture and traditions. 

He added that this collection of online items is the company’s entry point into the metaverse. To give their clients a more interesting experience, they also intend to incorporate a variety of various components in the NFTs. Additionally, to drive innovation, they will keep integrating more offline and online interactions.

The top 130 clients who pay the most Annualized First Year Premium1 and the top 130 advisors who perform the best will each receive a special Sun Life Hong Kong limited edition NFT2 for free from now until September 30. Customers who acquire NFTs are eligible for a premium rebate1 of up to HK$1,3003 on their subsequent purchase. In addition, 130 chosen employees would get NFTs from Sun Life Hong Kong.

Leading international financial services firm Sun Life provides insurance, wealth, and asset management services to both private and corporate clients. Sun Life conducts business in several additional nations in addition to Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda. As of March 31, 2022, Sun Life was in charge of C$1.35 trillion worth of assets.