SNEAK PEEK
- Volvo Car India will formally introduce its first all-electric vehicle, the XC40 Recharge on the Metaverse.
- A new age of digital connectivity is anticipated, to begin with, the release of the Metaverse XC40 Recharge.
- Another instance of how Volvo Car applies cutting-edge technology from a marketing perspective is through making use of the Metaverse’s potential.
On the Metaverse, Volvo Car India will formally introduce its first all-electric vehicle, the XC40 Recharge. The widely anticipated XC40 Recharge pricing announcement for India will also coincide with the launch on July 26.
Especially now that the virtual platform trend is so well-established, it seems only logical. Additionally, this will be the first time dawn technology from the Metaverse has been used for an Indian automobile launch.
The launch of the Metaverse XC40 Recharge is expected to usher in a new era of digital connectedness. By giving clients a virtual 3D experience, this will be achieved. Mindshare and its collaborative partners conceptualized the Metaverse launch. Volvo earlier stated that the XC40 Recharge will be the first luxury EV built in India. It will also join Volvo Cars’ locally built lineup in India.
Jyoti Malhotra, Managing Director of Volvo Car India said that Volvo is known for leveraging the power of technology to create safer, more technological vehicles. Using the Metaverse’s potential is another example of Volvo Car utilizing cutting-edge technology from a marketing standpoint. This is the first new launch on this platform in the history of the Indian automobile industry.
She went on to say that they are convinced that the XC40 Recharge, with its over 400km per charge range, would be well received by customers searching for an EV with all of the safety and luxury amenities that Volvo is known for.
In terms of specs, the Volvo XC40 Recharge has two electric motors that together provide 408 horsepower and 660 Nm of torque. It has a 78kWh lithium-ion battery pack that is said to have a range of about 400 km per charge and can be charged from empty to 80% using a 150kW DC fast charger in about 40 minutes.
