Discord, a chat app originally designed for gamers, is now a vital tool for Web3 community development with a following of over 300 million users globally. Not only is Discord one of the most popular places for crypto communities to connect and interact, but it also comes with a slick user interface and is one of the more accessible tools to use when you need to host an AMA event. And while growing a Web3 community on Discord is no easy feat, there are a few actionable tips that can help you get started:
1. Keep your community organized with channels and roles
This move will help people know where to go for specific discussions and also help keep the chat from getting too chaotic. You can also use roles to give certain people (like moderators) special permissions, like the ability to delete messages or kick people out of the channel. While Discord can help organize your community, it’s important to remember that one of the platform’s main cons is its lack of tools to keep users safe from fraudulent actors. Roles assigned to moderators are an excellent way to help mitigate this risk.
2. Be Authentic and Personal
Since the Web3 community is still relatively small, it’s important to be personal and authentic when engaging with others on Discord. This way, you can create stronger relationships and help foster a more supportive environment. Getting lost in the sea of people on the platform can be easy, so be sure to set the community tone by giving each new member a warm personal welcome. Avoid bots whenever possible, as they can create a feeling of detachment.
3. Provide Opportunities for Engagement
If you want people to stick around in your Discord community, you need to give them reasons to do so. You can do this through discussions, AMAs, games, or other engaging content. You could also create an onboarding guide that inspires long-term loyalty while simplifying content discovery for new members. Make sure it’s something people will want to participate in and add value to their experience as community members.
4. Offer Incentives
Offering incentives can be a great way to increase engagement in your Discord community. You can achieve this through giveaways, exclusive content, or early access to new features. You can also offer incentives by ensuring that members get value every time they return to the chat. Start by sharing news and resources or simply being available to answer questions as you educate members. You can also build a Discord community that delivers meaningful, fun interactions that keep people connected.
5. Leverage the power of social media
Social media is a great way to promote your Discord community and get more people involved. Use Twitter, Facebook, or even Reddit to post about your community and invite people to join. You can also use social media to share content from your Discord community or run social media campaigns encouraging people to participate.
Discord is a powerful tool for building and growing Web3 communities. By following these tips, you can create a thriving community that will help support the development of the ideas, products, and services that make up your company or organization.