- Celebrities admiration for crypto stands tall despite the bear market and decreasing crypto prices.
- Eminem, Snoop Dogg, Maria Sharapova, Connor McGregor and Floyd Mayweather are some of the celebs to enter NFTs & crypto last year.
- Celebrities intend to diversify their presence in gaming, music, entertainment and trading.
In the past years, the crypto ecosystem has turned into a home for a number of popular celebrities, thanks to the craze of NFTs that grew in 2021. Though the bear market is ongoing and prices of cryptocurrency have fallen, celebrities are still supporting the crypto market.
In 2021, celebrities explored things beyond NFTs to expand their presence throughout gaming, trading as well as other investment possibilities. Considering that, let’s take a look at some of the very famous celebrities who entered the crypto world in the last year and how they are keeping themselves prepared for the forthcoming bull cycle.
Known as one of the highest earning athletes, Connor McGregor, has recently collaborated with the crypto trading application, Tiger.Trade. As a part of the deal, McGregor will feature an in-house game for users to play and win unique prizes.
Who wants to play?!!! The only rule is to play #SmarterNotHarder 🥊 🐅 Conor McGregor in the game! Are you ready to win with @tiger_trade? https://t.co/FlJX5prxHf pic.twitter.com/9ZCrRizxWC— Conor McGregor (@TheNotoriousMMA) September 12, 2022
McGregor’s association with crypto has been indirect through UFC partnerships with Crypto.com.
Moving on, Marshall Mathers or Eminem is a celeb who creates more buzz for investing in NFTs rather than selling his collections. He bought Bored Ape ‘EminApe’ NFT worth $460,000. The Ape wears a gold chain necklace and a khaki army cap just like Eminem.
This year, in June, Eminem released a BAYC NFT-inspired music video with crypto freak Snoop Dogg.
Maria Sharapova, the very famous Tennis star, and various other celebrities like Justin Bieber, Gal Gadot and Bruce Willis have also made major investments in Moonpay. According to the company, the number of celebrities and public figures belonging to music, media, sports and entertainment who have come forward to invest $87 million in a Series A funding is more than 60.
Excited to transform the way creatives, artists & athletes approach— MoonPay (@moonpay) April 13, 2022
👩⚖️Intellectual property management
With the help of our new strategic investors. pic.twitter.com/sfeH1Hhibh
Snoop Dogg has partnered with many crypto projects in web3, NFTs, crypto exchanges and games.
Announcing the newest member on the Food Fighters Universe team @SnoopDogg AKA Dr. Bombay 👀 pic.twitter.com/itZqpG3neQ— Food Fighters Universe | MINTING NOW (@FoodFightersU) June 3, 2022
Recently, he announced the launch of a BAYC-themed restaurant, Bored and Hungry in LA.
Iconic boxing champion Floyd Mayweather, launched an NFT project Mayweverse, which is a collection of 5,000 NFTs.
After many months of hard work— Floyd Mayweather (@FloydMayweather) March 21, 2022
I’m launching my new NFT Project @mayweverse⁰
The collection will have 5,000 NFTs (5 different NFTs cards of 1,000 each).
Each card has a different rarity, utilities & prizes.
More information on the roadmap will be announced soon.
Stay Tuned🥊 pic.twitter.com/SxZ916p0HP
Meanwhile, the consumer watchdog group Truth in Advertising warned a number of celebrities for NFTs promotions without sharing their connection to the projects.