- Another-1 & Casadei brings a new collaborative phygital Web3 project, ‘Project NAYOM1,’ celebrating the 10th anniversary of The Blade Silhouette.
- The project is launched during the Milan Fashion Week with a physical event at the Casadei Via Sant’Andrea 1, Milano flagship store and a DeCentraland Metaverse fashion experience.
- All the 1,000 limited editions NAYOM1 Blade physical heels are NFC-chipped, allowing fans of Casadei to connect the real footwear to the digital metaverse and PFP avatars.
Another-1 & Casadei have come together with a collaborative phygital Web3 project named ‘Project NAYOM1’ in order to celebrate the 10th anniversary of The Blade Silhouette. This has been given a futuristic makeover and transformed into an exclusive NFT collection.
We feel the force. NYAOM1s are calling ⚡️— Another-1 (@AN1official) September 21, 2022
There’s only 1 day left, and we want to celebrate before our upcoming drop with @CesareCasadei
🥇 TOP 25: 25 #WL Spots
🥈 TOP 26-36: 200$ in USDC
🏅Random: 1 pair of NTR1 META
🗓️Ends in 3 days
Join: https://t.co/rmaxBgWeKR pic.twitter.com/jsj22WUVsj
As revealed, the Project NAYOM1 exclusive collection is all set to be sold alongside 1,000 pairs of the limited edition of ‘NAYOM1 Blade’ heels. The project will be launched during the Milan Fashion Week, starting on September 22, 2022, with a physical event scheduled at the Casadei Via Sant’Andrea 1, Milano flagship store and a DeCentraland Metaverse fashion experience.
Ricardo Cook, a designer at Casadei, and HardMetaCore, a well-known digital artist, contributed to the project. Cook managed the creative direction part of the project, where HardMetaCore extended artistic support to the project.
It should be noted that the drop draws inspiration from the futuristic aesthetics in the remake of Blade Runner, a cult film set in a dystopian future in the year 2049. Project NAYOM is inspired by JOi Hologram, one of the most memorable characters in the movie. It is JOi Hologram around which the NAYOM1 PFP avatars are built around in order to model their metaverse garments and futuristic Casadei heels.
All the 1,000 limited editions ‘NAYOM1 Blade’ physical heels are chipped by NFC, enabling fans of Casadei to establish a connection with the real footwear to digital metaverse wearables and PFP avatars. It will be facilitated in the form of 1,000 corresponding NFTs merging realities in order to create the ultimate Web3 fashion experience.
Project NAYOM1 is aimed at laying the foundations that will allow Another-1 to facilitate the creation of a dynamic community of designers, hype beasts, brands, and resellers secured on-chain. It is doing so by creating exclusive phygital products for an even premier community of luxury digital fashion customers.
The Casadei x Another-1 ‘Project NAYOM1’ is a statement regarding the future of fashion as much as it signifies a collaboration between two-minded companies shaking up the status quo and setting up new standards in the world of luxury.