Arianee Raises $21 million Plans to Deliver Ownership NFTs with Real Luxury Goods


  • Brands can either white-label their own app or integrate Arianee features into their own apps to control the experience.
  • Integration with CRM can provide detailed information about second-hand customers.
  • Some of the most impressive clients include Vacheron Constantin, Breitling, IWC, Paris Fashion Week, Printemps and Groupe Casino.

In a round led by Tiger Global, Arianee has successfully raised a $21 million Series A round. On behalf of partner brands, the company issues both digital ownership and authenticity certificates.

An authenticity card comes on the purchase of accessories like handbag and watch. The card can be replaced with a digital certificate belonging to a luxury and fashion brand. Since the issued certificates are NFTs, each specific good has only one NFT along with its serial number and activation date.

If someone wants to sell the particular good, its authenticity can be proved to the buyers and certificate can be transferred to the new owner. Each customer gets a wallet address, wherein, the certificates can be stored. The certificates can then be leveraged for various other purposes.

Arianee is well-familiar with the rising popularity of NFTs and has plans to yield maximum profits out of them through metaverse deployments, support for airdrops and cool in-app visualizations.

Besides Tiger Global, investors like Noia Capital, Cygni Labs, Bpifrance, Motier Ventures, Commerce Ventures and ISAI are also among the participants.

Unlike a traditional equity round, investors are not only buying shares in the startups but in $ARIA20 tokens. The tokens power the open source protocol behind Arianee’s NFTs. Furthermore, Arianee depends on the main Ethereum blockchain as well as the POAnetwork, a side-chain.

Pierre-Nicolas Hurstel, co-founder and CEO of Arianee, said:

We are thrilled to welcome one of the most influential global investors to our journey and to see our historical partners continue to back us.

He further said:

The structure of the investment in both equity & $ARIA20 token shows how a diverse global range of investors, from Bpifrance to Tiger Global, is willing to invest on open source and SaaS web3 solutions. Web3 is eating the world and we believe brands can leverage this revolution to regain control of their digital presence.

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