- BLACKPINK won the best metaverse concert award at VMAs.
- They were against Ariana Grande, BTS, Charlie XCX, Justin Bieber, and other renowned singers.
- BLACKPINK is a female K-pop band.
The Korean K-Pop girl band BLACKPINK once again rocked the VMAs by winning the Best Metaverse Performance Award. The girl band had collaborated with PUBG MOBILE, a popular online gaming platform, for its metaverse concert.
BLACKPINK’s concert “BLACKPINK: The Virtual” won the metaverse category award with over 320 million votes. The K-pop group was against famous musicians and singers like Ariana Grande on the Fortnite platform, BTS on Minecraft, Justin Bieber on Wave, Charlie XCX, and Twenty One Pilots on Roblox.
The virtual concert was a part of the in-game event on the PUBG platform. The 8-minute in-game event featured BLACKPINK’s recently released “Ready For Love” special tune as well as the K-pop group’s virtual performances of their hit songs.
BLACKPINK partnered with PUBG MOBILE to release its special track, “Ready For Love” music video. It has been watched 146 million times since its launch and stays at the top of the chart.
The music video shows BLACKPINK members as avatars who are teleported to different locations in the PUBG MOBILE universe. These locations include the island of Erangel, the rainforest of Sanhok, the desert of Miramar, the icy tundra of Vikendi, and a sea of flowers in Livik. It is the first time that BLACKPINK members have appeared as avatars in a music video.
BLACKPINK’s metaverse success story isn’t the only one in the virtual world. Their fellow K-pop boy band, BTS’s virtual event on Fortnite drew in 46 million people on the platform.