SNEAK PEEK
- Mexican painter Frida Kahlo’s family has released her exclusive art on metaverse.
- The art, artifacts and stories of Frida Kahlo are digitalized as “Red House” on the metaverse.
- The art was released during the third annual Metaverse Art Week in Decentraland.
The family members of famous Mexican painter Frida Kahlo have released her never seen before art on the metaverse. They have also digitalized the artifacts of the artists and untold stories about her life into a metaverse experience for the users.
The digitalized version of her art, artifacts and stories are combined into a digital replica in the metaverse called “Red House.” It represents the real-life family-owned Red House in Mexico.
The metaverse version of the Red House has several unique rooms. Each room includes her art and narrates a story about her life. Most of the rooms focus on portraying her life before her infamous relationship with Mexican painter Diego Rivera. These stories about famous artists were little known or hidden from the outside world till now.
The metaverse users can now experience the art, along with personal anecdotes told by close family members in the Red House.
The content was a part of the permanent exhibition during the third annual Metaverse Art Week in Decentraland. The 5-day third annual Metaverse Art Week started on August 24th, 2022.
Luke McFarlane, the co-founder of Ezel, said,
The first 20 years will be represented in this house. It sets up a lot of her struggles and adversities, but also her drive and passion for life; between polio, coming of age and a major bus accident.
Pedro Quinzaños, in an interview with Cointelegraph, said,
When I started talking to Mara [the great grand niece of Frida Kahlo], there was some resistance from the family.
Pedro is a family friend as well as the co-founder of Ezel. The company had collected over 800 pieces belonging to Frida. It included her original art, sketches, art tools, and other objects that the artist used in her daily life.
