Samsung Debuts Roblox’s Experience-Based Virtual Playground “Space Tycoon”


  • Roblox’s massively multiplayer online game, Samsung Space Tycoon, a digital playground, was unveiled by Samsung Electronics
  • Samsung hopes to enable customer interaction and brand experience for the Gen Z generation.
  • There are three distinct play areas in Space Tycoon.

Samsung Electronics today unveiled Samsung Space Tycoon (“Space Tycoon”), a digital playground integrated into the massively multiplayer online game Roblox. Utilizing alien figures from space and Samsung Electronics goods, Space Tycoon is a virtual environment where users may create, play, and share experiences. Its design and functionality are inspired by the business simulation “tycoon” genre.

To give Gen Z customers an integrated, metaverse experience where they may design and enjoy their very own Samsung devices, the business developed this service specifically for them. Samsung wants to make it possible for Gen Z customers to interact with one another and experience the brand.

Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics said that the goal of Space Tycoon is to provide a virtual playground where a large number of users can explore virtually limitless possibilities. They wanted to provide a unique opportunity for their Gen Z clients to interact with Samsung products. They’ll keep showcasing material that gives their present and potential customers more enjoyable and valuable digital experiences.

Three unique play zones are available in Space Tycoon: the Lab for product creation, the Shop for game item purchases, and the Mining Zone for harvesting resources. The game is set in the Samsung Space Station. 

Utilizing the materials unearthed, users of Space Tycoon can build a variety of Samsung goods, including Galaxy smartphones, TVs, and other household appliances, as well as purchase or upgrade game items. 

Users can show their creativity by starting with real-world items and giving them a makeover to become in-game gadgets. With the Jet Bot vacuum cleaner transforming into a hoverboard or The Sero lifestyle TV into a one-person helicopter, for example, consumers will be more inventive. The foldable Galaxy Z Flip smartphone may also be used as a scooter or luggage.

Korean, English, Chinese, and Spanish are among the 14 languages that will simultaneously release Space Tycoon.