BNV and K-Pop Group Lightsum take Paris Fashion Week into the metaverse


  • Designer Victor Weinsanto shared that creating looks in the metaverse provides one an excellent design opportunity to express themselves in a whole different way.
  • Awareness is important for digital fashion to reach its best possible potential.
  • Hobbs shared that they have several routes to attract more people towards digital fashion as well as what all can be offered by Web3.

The recent fashion collection show of designer Victor Weinsanto at Paris Fashion Week was all about models with hair in detailed styles, photographers clicking street style shots and gossip sessions while smoking cigarettes.

However, things were completely different two floors down in a subterranean room where lights were off. The room had glass cases featuring 3D holograms of apparel that are possible in digital form only. 

These designs resulted from a partnership between Weinsanto brand; Lightsum, a Korean pop group and BNV, a virtual fashion firm. 

Known as the M3talove collection, all the eight virtual looks were made using digital 3D tailoring ways at BNV. Every look is based on the personality of a different K-pop member.

The outfits can’t be worn on stage thanks to the glamor pops like a black feather trim and a beaded hem in them. However, they need not be cleaned and the texture will always be maintained. The manner in which they were displayed, on silvery doll-type avatars of the band members, urged viewers to play a game of dress-up.

Luckily, fans can do that once the designs are launched as Ethereum NFTs. However, what was important initially to Richard Hobbs, BNV founder and CEO, was to organize a real-life event and connect a real fashion experience to the quickly-growing digital world.

Several real-world and digital perks will be associated with the NFTs. Furthermore, attendees will be able to mint a free Proof of Attendance Protocol or POAP at the event. 

Talking about Weinsanto’s in-real-life show, designers pushed the limits of possibilities with clothing. Models wore everything from excessively large headpieces to extremely wide skirts. Also, the clutch bags they carried were the size of bollards. 

Hobbs added that BNV is working on a digital fashion future that not only accommodates virtual designers but editors, stylists and various other professionals related to traditional fashion.