SNEAK PEEK
- DFZ Labs, creator of Deadfellaz NFTs, partners with Unity for a digital trading card game.
- DFZ Labs shifts focus to gaming to diversify income as NFT sales face a significant decline.
- The Deadfellaz NFT collection boasts 10,000 NFTs with a trading volume exceeding $100 million, hosted on Ethereum.
DFZ Labs, the mastermind behind the popular Deadfellaz NFT brand, is joining forces with Unity’s internal development team, the heavyweight in the video game industry, to venture into the realm of digital trading card games. The move marks a significant stride towards expanding the Deadfellaz brand universe, a strategy increasingly adopted by NFT brands to reinvigorate their communities and reel in new enthusiasts.
In a statement, Psych, the lead artist and co-founder of DFZ Labs, expressed the profound impact of Unity’s collaboration on their ambitious gaming project, emphasizing the pursuit of an entirely novel level of action and immersion within the trading card game genre.
Notably, this partnership underscores the trend among NFT brands, where even luminaries like the Bored Ape Yacht Club have taken the plunge into video game development to cultivate deeper connections with their existing fan base and allure fresh recruits into their community.
The impetus for DFZ Labs to enter the gaming arena stems from a broader strategy to diversify revenue streams in the face of dwindling NFT sales, which have plummeted by as much as 90% in some cases. While the initial plan was to develop a Play-to-Earn (P2E) Trading Card Game (TCG), the company’s pivot is evident in a recent blog post that emphasized the paramount importance of delivering pure enjoyment to gamers.
Unity, renowned for its gaming engine that underpins smash-hit titles like Pokémon Go and Call of Duty, has been tapped by DFZ Labs to spearhead the development of their forthcoming digital trading card game. An alpha version of the game is expected to be rolled out to a select group of players in the early months of the coming year.
The Deadfellaz NFT collection, hosted on the Ethereum blockchain, comprises an impressive 10,000 unique NFTs, boasting a lifetime trading volume that has surpassed a staggering $100 million, according to data from CryptoSlam!
As DFZ Labs embarks on this exciting journey into the world of digital trading card games, it is clear that their mission is driven not only by the desire for financial success but, more crucially, by a genuine commitment to providing gamers with an immersive and enjoyable experience. With Unity’s expertise and their established NFT success, the gaming community eagerly awaits the unveiling of this promising collaboration.
