Hershey India enters Metaverse, launches Hersheyverse

SNEAK PEEK

  • Hershey India is now venturing into the virtual world with its new VR platform, Hersheyverse.
  • The company plans to launch a VR experience that will allow the users to enter Hershey’s chocolate factory.
  • The Hershey India team is the first in the country to enter the virtual reality space.

Hershey India is partnering with the world’s leading Metaverse (virtual reality) platform, WEVR, to create Hersheyverse, a virtual reality experience for Hershey’s fans, consumers and consumers of chocolate. Hershey India is also bringing a VR experience to the masses.

Hershey India aims to be a digital brand, to introduce their products to consumers through a metaverse experience. They are looking ahead to see Gen Z to experience this immersive digital environment. It further aims to create space for consumers to connect with the company.

Hersheyverse will be providing an interactive experience that will be blending the real and virtual worlds together.

Hershey India is also creating a VR experience for the masses. The company is now venturing into the virtual world with its new VR platform, Hersheyverse. 

The virtual world has been designed to promote the company’s chocolate products. The company is also planning to launch a VR experience that will allow the users to enter Hershey’s chocolate factory.

Hershey India’s new virtual reality world, Hersheyverse, is a digital experience that allows consumers to explore the chocolate-making process and get a sneak peek into what life is like inside the chocolate factory. 

The Hershey India team is the first in the country to enter the virtual reality space.It aims to create a 360-degree experience that allows users to explore the chocolate-making process and get a first-hand experience of what it’s like to be a Hershey’s employee. 

The Hersheyverse will be an online platform that allows users to create their own virtual worlds and interact with other users through video and voice chat.